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Sustainability marketing : a global perspectiveBelz, Frank-Martin ; Peattie, KenType of material - bookEdition - 2nd ed.Publication and manufacture - Chichester (U.K.) : J. Wiley, 2012Language - englishISBN - 978-1-119-96619-7; 978-1-118-49072-3; 978-1-118-49071-6COBISS.SI-ID - 21089766
Author
Belz, Frank-Martin |
Peattie, Ken
Topics
Marketing |
Sustainability |
trženje |
razvoj |
uravnotežen razvoj |
družbena odgovornost |
vedenje potrošnikov |
standardi |
strategija |
marketing mix |
poslovno komuniciranje |
marketing |
development |
sustainable development |
social responsibility |
consumer behaviour |
standards |
strategy |
marketing mix |
business communication |
business communication
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Knjižnica 0000000339 BELZ F.-M. Sustainability IN: 000003462 Knjižnica 339 BELZ F.-M. Sustainability IN: 000003462 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Belz, Frank-Martin | ![]() |
Peattie, Ken | ![]() |
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