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Strategic marketing : creating competitive advantageWest, Douglas C. ; Ford, John Battice, 1949- ; Ibrahim, EssamType of material - bookPublication and manufacture - Oxford ; New York : Oxford University Press, 2006Language - englishISBN - 0-19-927398-7; 978-0-19-927398-0COBISS.SI-ID - 16707558
Author
West, Douglas C. |
Ford, John Battice, 1949- |
Ibrahim, Essam
Topics
Marketing |
Decision making |
Marketing |
Management |
trženje |
strategija trženja |
odločanje |
segmentacija |
marketing povezav |
razvojna strategija |
blagovne znamke |
storitve |
tržne poti |
elektronsko trženje |
strategija |
izvajanje |
kontrola |
marketing |
marketing strategy |
decision making |
segmentation |
relationship marketing |
development strategy |
trademarks |
services |
marketing channels |
electronic marketing |
strategy |
implementation |
control |
control
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International School for Social and Business Studies, Celje |
available - outside loan, loan period: 21 days
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Copy status |
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Knjižnica Mednarodne fakultete 0000000339 WEST D. Strategic.. IN: 000002999 Knjižnica Mednarodne fakultete 339 WEST D. Strategic.. IN: 000002999 |
available - outside loan, loan period: 21 days
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Knjižnica Mednarodne fakultete 0000000339 WEST D. Strategic ... IN: 000002265 Knjižnica Mednarodne fakultete 339 WEST D. Strategic ... IN: 000002265 |
on loan - outside loan, due date: 08.12.2024
Expected to be available after: 09.12.2024 (1. in queue) |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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West, Douglas C. | |
Ford, John Battice, 1949- | |
Ibrahim, Essam |
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