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  • Entertainment science : data analytics and practical theory for movies, games, books, and music
    Hennig-Thurau, Thorsten ; Houston, Mark B.
    The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and ... instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.
    Type of material - book ; adult, serious
    Publication and manufacture - Cham : Springer, cop. 2019
    Language - english
    ISBN - 978-3-319-89290-0
    COBISS.SI-ID - 68645986
    DOI

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KOŽ 1. nadstropje P 0000000005 HENNIG-T. T. Entertainment
IN: 90191028091 KOŽ 1. nadstropje P 005 HENNIG-T. T. Entertainment
IN: 90191028091 		available - outside loan, loan period: 21 days
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