Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamk; From brand vision to brand evaluation

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Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamk

De Chernatony, L.

V knjigi obravnava Leslie de Chernatony, prof. trženja blagovnih znamk in direktor raziskovalnega središča za trženje blagovnih znamk na poslovni šoli univerze v Birminghamu, osrednje poslovno in ... akademsko vprašanje v časih velikih sprememb: pridobivanje porabnikove naklonjenosti. Spremembe v okolju blagovnih znamk na začetku novega tisočletja porajajo neštete nove zamisli in analitične pristope. Knjiga seznanja bralca z bistvenimi vprašanji upravlanja blagovnih znamk. Njene zamisli pa je mogoče uporabiti na porabniških in medorganizacijskih trgih, za izdelke in storitve, v profitnih in neprofitnih organizacijah.

Type of material - book ; adult, serious

Edition - 1. natis

Publication and manufacture - Ljubljana : GV založba, 2002

Language - slovenian

ISBN - 86-7061-299-2

COBISS.SI-ID - 120921088

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Topics
blagovne znamke | upravljanje | načrtovanje | oblikovanje | oblikovanje

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Call number – location, accession no. ...	Copy status	Reservation
K II 10526 65 DE Chernatory Blagovna...	available - reading room

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De Chernatony, L.

Source: Personal bibliographies and: SICRIS

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