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Zaton oglaševanja in vzpon PRRies, Al ; Ries, LauraKnjiga je odsev sodobnih tokov v komuniciranju. Zaznava pravo vlogo in moč odnosov z javnostmi v komunikacijskem spletu in nakazuje smeri razvoja stroke kot enega ključnih dejavnikov uspešnega ... poslovanja. Vsebuje številne primere učinkovite uporabe odnosov z javnostmi za doseganje komunikacijskih in s tem tudi poslovnih ciljev. Primeri kažejo, kako lahko z učinkovito strateško zasnovo in vodenjem odnosov z javnostmi uspešno uveljavimo in tudi ohranjamo blagovno znamko, ki je ena največjih vrednosti za notranjo in zunanjo javnost vsake organizacije.Type of material - book ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana ; Slovensko društvo za odnose z javnostmi : GV založba, 2003Language - slovenianISBN - 86-7061-328-XCOBISS.SI-ID - 126510848
Author
Ries, Al |
Ries, Laura
Topics
odnosi z javnostmi |
mediji |
blagovne znamke |
izdelki |
trženje |
trženje
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K II 0000010736 0000000065 RIES Al Zaton... K II 10736 65 RIES Al Zaton... |
on loan - outside loan, due date: not specified
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Ries, Al | ![]() |
Ries, Laura | ![]() |
Source: Personal bibliographies
and: SICRIS
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