Zaton oglaševanja in vzpon PR; The fall of advertising and the rise of PR

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Zaton oglaševanja in vzpon PR

Ries, Al ; Ries, Laura

Knjiga je odsev sodobnih tokov v komuniciranju. Zaznava pravo vlogo in moč odnosov z javnostmi v komunikacijskem spletu in nakazuje smeri razvoja stroke kot enega ključnih dejavnikov uspešnega ... poslovanja. Vsebuje številne primere učinkovite uporabe odnosov z javnostmi za doseganje komunikacijskih in s tem tudi poslovnih ciljev. Primeri kažejo, kako lahko z učinkovito strateško zasnovo in vodenjem odnosov z javnostmi uspešno uveljavimo in tudi ohranjamo blagovno znamko, ki je ena največjih vrednosti za notranjo in zunanjo javnost vsake organizacije.

Type of material - book ; adult, serious

Edition - 1. natis

Publication and manufacture - Ljubljana ; Slovensko društvo za odnose z javnostmi : GV založba, 2003

Language - slovenian

ISBN - 86-7061-328-X

COBISS.SI-ID - 126510848

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Call number – location, accession no. ...	Copy status	Reservation
K II 10736 65 RIES Al Zaton...	on loan - outside loan, due date: not specified

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Ries, Al
Ries, Laura

Source: Personal bibliographies and: SICRIS

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