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Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, PhilipType of material - handbook ; adult, seriousEdition - Slovenska izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1996Language - slovenianISBN - 961-210-043-8COBISS.SI-ID - 61422848
Author
Kotler, Philip
Other authors
Česen, Neli |
Žnideršič, Martin
Topics
Marketing |
Management |
Priročniki |
strategija trženja |
strateško planiranje |
strateško upravljanje |
marketing |
management |
priročniki |
trg |
trženje |
tržne raziskave |
tržna segmentacija |
tržne poti |
potrošniki |
direktni marketing |
elektronski marketing |
metodologija
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K III 0000002340 0000000339 KOTLER Philip Marketing K III 2340 339 KOTLER Philip Marketing |
available - reading room
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