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Pogled vrhnjega managementa na izbor orodij internega komuniciranja med uvajanjem spremembSedej, Tanja, 1978- ; Mumel, DamijanSpremembe v organizacijah so stalnica, sprejemanje sprememb pri zaposlenih pa ključni dejavnik uspeha uvajanja sprememb. Za izvajanje internega komuniciranja uporabljajo v organizacijah široko paleto ... orodij internega komuniciranja. Ker med uvajanjem sprememb vsa orodja niso enako primerna, ustreznost nabora pa je odvisna od več dejavnikov, se pojavi vprašanje načina oblikovanja optimalnega izbora ustreznih orodij za komunikacijsko podporo uvajanju sprememb v organizacijo. Prispevek začnemo s pregledom literature s področja komuniciranja v času uvajanja sprememb v organizacijah, s poudarkom na iskanju ključnih determinant za oblikovanje modela optimalnega nabora ustreznih orodij komuniciranja. V drugem, empiričnem delu raziska ve z globinskimi intervjuji, opravljenimi z vodilnimi managerji uspešnih podjetij, preverimo ustreznost predlaganega modela za izbor orodij internega komuniciranja med uvajanjem sprememb. Zaznati je bilo mogoče, da se vrhnji managerji zavedajo pomembnosti ter potenciala tega področja tudi v smeri, da je mogoče negotovost zaposlenih med uvajanjem sprememb z dobro načrtovanim internim komuniciranjem v precejšni meri omiliti ali v celoti preprečiti. Posledično je treba premišljeno izbrati tudi orodja internega komuniciranja. Pri tem so ključnega pomena štiri determinante izbora, ki vodijo do uspešne uvedbe sprememb.Source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 13, [št.] 21, sep. 2013, str. 23-36)Type of material - article, component part ; adult, seriousPublish date - 2013Language - slovenianCOBISS.SI-ID - 11589404
Author
Sedej, Tanja, 1978- |
Mumel, Damijan
Topics
podjetja |
komuniciranje |
interno komuniciranje |
spremembe |
management |
management
source: Akademija MM : slovenska znanstvena revija za trženje. - ISSN 1408-1652 (Letn. 13, [št.] 21, sep. 2013, str. 23-36)
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Database name | Field | Year |
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Sedej, Tanja, 1978- | 53073 |
Mumel, Damijan | 15314 |
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