Marketing management

National and University Library, Ljubljana (NUK)

Marketing management

Kotler, Philip, 1931- ; Keller, Kevin Lane, 1956- ; Chernev, Alexander

Type of material - handbook ; adult, serious

Edition - 16th, global ed.

Publication and manufacture - Harlow : Pearson Education, cop. 2022

Language - english

ISBN - 1-292-40481-7; 978-1-292-40481-3

COBISS.SI-ID - 127395843

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Kotler, Philip, 1931- | Keller, Kevin Lane, 1956- | Chernev, Alexander

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Year	Impact factor		Edition		Category		Classification
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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kotler, Philip, 1931-
Keller, Kevin Lane, 1956-
Chernev, Alexander

Source: Personal bibliographies and: SICRIS

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