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Marketing managementKotler, Philip, 1931- ; Keller, Kevin Lane, 1956- ; Chernev, AlexanderType of material - handbook ; adult, seriousEdition - 16th, global ed.Publication and manufacture - Harlow : Pearson Education, cop. 2022Language - englishISBN - 1-292-40481-7; 978-1-292-40481-3COBISS.SI-ID - 127395843
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956- |
Chernev, Alexander
Topics
Trženje |
Marketing |
Priročniki, vodniki ipd. |
trženje |
trg |
strategija trženja |
vrednost |
poslovno komuniciranje |
direktno trženje |
vedenje potrošnikov |
zadovoljstvo |
lojalnost |
mednarodna trgovina |
družbena odgovornost |
elektronsko trženje |
marketing |
market |
marketing strategi |
value |
business communcation |
direct selling |
consumer behaviour |
satisfaction |
loyalty |
international trade |
social responsibility |
electronic marketing
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Keller, Kevin Lane, 1956- | ![]() |
Chernev, Alexander | ![]() |
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