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Marketing assets' development and their management during a brand crisis : doctoral dissertationGidaković, PetarType of material - dissertation ; adult, seriousPublication and manufacture - Ljubljana : [P. Gidaković], 2022Language - englishCOBISS.SI-ID - 129495043
Link(s):
http://www.cek.ef.uni-lj.si/doktor/Petar_Gidakovic.pdf
Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
Repository of the University of Ljubljana – RUL
Author
Gidaković, Petar
Other authors
Žabkar, Vesna |
Vida, Irena |
Čater, Barbara, 1976- |
Arslanagić-Kalajdžić, Maja
Topics
Poslovno komuniciranje |
Disertacije |
Blagovne znamke |
Marketing |
Disertacije |
trženje |
krize |
reševanje problemov |
strategija |
management |
poslovna uspešnost |
marketing |
business communication |
brands |
crises |
problem solving |
strategy |
management |
business efficiency
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Gidaković, Petar | 51360 |
Žabkar, Vesna | 15495 |
Vida, Irena | 11462 |
Čater, Barbara, 1976- | 24101 |
Arslanagić-Kalajdžić, Maja |
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