Case studies of innovation activity in the hotel industry
Repnik, Sebastjan
The paper provides the hotel industry with the main answer on the main question: "How can we raise the competitiveness in hotel industry?" Moreover, the study wants to fulfill contribution to the ...knowledge of the current situation of innovation in the hotel industry. A more detailed survey of different examples refers to different approaches of technological and non-technological innovation in hotel industry. The aim of the research is also with the methodology of meta- analyses try to present essential points of individual researches. In the paper we compare other papers between each other, and through critical discourse trying to determine their usefulness and possibility of implementation in a real environment. The results show that with the training and education activities of employees are the ways to improve and upgrade technological capabilities of service companies and also with that, we can make employees more satisfied which lead to long term of the sustainable development. The results also show that we cannot say directly, which organization of hotel industry can be more innovative: bigger or smaller, owners that manage hotel by themselves or owners that rent the hotel or professional executives running hotels through a management contract or the organization through chains of hotels. Moreover, we cannot say exactly which innovations are better for hotels, those which are made step by step (incremental innovation) or by the radical innovation.
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