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Potrošniško dojemanje novosti : urbano kmetijstvoErjavec, KarmenPotrošnikovo dojemanje novosti je pomembno merilo uvajanja novih agroživilskih proizvodov, novih kmetijskih praks in tehnologij. Ena izmed inovativnih, trajnostnih in varnih novosti je urbano ... kmetijstvo, ki vključuje vrtičkarstvo, živinorejo, ribogojstvo, gozdno kmetijstvo in urbano čebelarstvo za pridelavo, obdelavo in distribucijo hrane v urbanih območjih. Dosedanje raziskave niso proučevale dojemanja tržno usmerjenega urbanega kmetijstva in varnosti živil, pridelanih v takšnem kmetijstvu. Zato je cilj študije ugotoviti odnos potrošnikov do tržno usmerjenega urbanega kmetijstva in varnosti živilskih proizvodov, pridelanih v tem sistemu, ter identificirati ideje ponovne rabe proizvodov urbanega kmetijstva. Izvedeni so bili poglobljeni intervjuji s 14 potrošniki iz večjih slovenskih mest. Rezultati kažejo, da so udeleženci pripravljeni sprejeti tržno usmerjeno urbano kmetijstvo na področju vrtnarstva in sadjarstva, manj pa na področju živinoreje. Udeleženci niso imeli prevladujočega pozitivnega odnosa do varnosti živil na slovenskem trgu na splošno, kar so pripisali slabemu sistemu nadzora nad pridelavo in prodajo živil. Cena in okus sta ključna elementa (ne)sprejemanja novih živilSource: Revija za ekonomske in poslovne vede = Journal of economic and business sciences. - ISSN 2350-384X (Vol. 7, no. 2, 2020, str. 3-16)Type of material - article, component partPublish date - 2020Language - slovenianCOBISS.SI-ID - 39740675
Author
Erjavec, Karmen
Topics
urbano kmetijstvo |
potrošniki |
novosti |
trajnostni razvoj |
urban agriculture |
consumers |
novelty |
sustainability
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source: Revija za ekonomske in poslovne vede = Journal of economic and business sciences. - ISSN 2350-384X (Vol. 7, no. 2, 2020, str. 3-16)
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Erjavec, Karmen | 16116 |
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