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Koncepti sodobnega trženjaVukasovič, TinaType of material - scientific monograph ; adult, seriousPublication and manufacture - Harlow : Pearson, cop. 2020Language - slovenianISBN - 978-1-839-61084-4COBISS.SI-ID - 40330501
Author
Vukasovič, Tina
Other authors
Kesič, Dragan, 1956- |
Toroš, Ivan
Topics
Marketing |
trženjski koncepti |
tržno okolje |
vedenje porabnikov |
nakupni procesi |
segmentiranje in pozicioniranje na trgu |
trženjski splet |
blagovne znamke |
upravljanje blagovne znamke |
strateško načrtovanje trženja |
trženjske strategije |
trženjski cilji |
marketing |
marketing concepts |
marketing environment |
consumer behavior |
purchasing process |
market segmentation and positioning |
marketing mix |
branding |
brand management |
strategic marketing planning |
marketing strategies |
marketing goals
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Vukasovič, Tina | 24635 |
Kesič, Dragan, 1956- | 29771 |
Toroš, Ivan | 10783 |
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