Qualitative research is one the basic research concepts in social sciences and in psychology. There is available a great variety of specific methods each of which starts from different premises, and ...pursues different aims. Each method is based on a specific understanding of its object. However, qualitative methods cannot be regarded independently of the research process. Special types of qualitative analysis are focus groups with purpose to listen and gather information. It is a way to better understand how people feel or think about an issue, product or service therefore participants are selected due to certain characteristics in common that relate to the topic of the focus groups.
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