National and University Library, Ljubljana (NUK)
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Ecological marketing : marketing principles for environment friendly products = Ekološki marketing : marketinška načela za okolju prijazne proizvodePašič, ZdenkaPričujoči prispevek je razdeljen na tri dele. Prvi del prikazuje model ekološkega marketinga z vsemi načeli okolju prijaznih pridelkov. Osredotočili se bomo na ekološko osveščenost in obnašanje ... podjetja, ki dosledno in pošteno koristi številne dolgoročne ugodnosti in prednosti. V drugem delu bomo z deduktivnimi metodami izločili od splošnega spoznanja posebno razumevanje in stališča, ki so prilagojena problemom marketinškega upravljanja kmetijskih proizvodov, pridelanih na okolju prijazen način. v tretjem delu prispevka je poudarek na blagovnih znamkah, ki jih je oblikovalo okolje v zvezi z narodnostjo potrošnika kot dejavnika nakupnega vedenja.Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 44, št. 4, 1998, str. 547-552)Type of material - article, component partPublish date - 1998Language - englishCOBISS.SI-ID - 4305948
Author
Pašič, Zdenka
Topics
podjetje |
marketing |
trženje |
ekologija |
industrijski izdelki |
ekološka zavest |
ekološko kmetijstvo
source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 44, št. 4, 1998, str. 547-552)
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Pašič, Zdenka | 14740 |
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