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Založniški standardi in komunikacijski krog knjige : magistrsko deloMrak, Anja, 1991Magistrska naloga sprva odgovarja na vprašanje, kaj v svetu, kjer kdor koli lahko izda svojo knjigo, pravzaprav določa, da se knjiga smatra za objavljeno. Naloga poudarja pomembnost precejanja, ... kuratorstva in ojačevanja vsebine - izbiranje vsebin, ustreznih za objavo, njihovo izboljšanje ter trženje, ki poveča izpostavljenost vsebin in zagotovi, da dosežejo širše bralstvo. Nadalje se na primeru slovenskega knjižnega trga loteva problema njegove prenasičenosti in zmanjšane selektivnosti, ki se odraža v nizkem kakovostnem standardu knjig. S pomočjo Darntonovega komunikacijskega kroga knjige pregleduje posamezne faze v nastanku knjige in preverja, ali so knjige, ki nekatere faze izpuščajo, enako kvalitetne tistim, ki izpeljejo vse. Knjigo obravnava celostno kot založniško-obrtni izdelek, saj ta v sebi združuje mnogo različnih elementov, kjer sta poleg dobre vsebine ključni tudi njena tehnična oprema in vizualna predstavitev. Vpeljuje tudi kriterij simbolnega kapitala, ki (samo)založniku podeli veljavo, da izdaja kvalitetne knjige. Z njim izkaže, da pozna in dosega osnovne predpogoje za nastanek kvalitetne knjige. Omenjeni kriteriji bi se lahko preizkusili v praksi in nakazali prve orise založniških standardov. Njihovo potencialno uporabno vrednost vidimo v presojanju knjig, ki so sofinancirane z javnim denarjem; najsi gre za knjige, ki prejemajo subvencije Javne agencije za knjigo oz. drugih javnih ustanov ali so kako drugače vpete v sistem javnega financiranja.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Mrak], 2016Language - slovenianCOBISS.SI-ID - 61989474
Author
Mrak, Anja, 1991
Other authors
Blatnik, Andrej, 22.5.1963-
Topics
založništvo |
založniški standardi |
komunikacijski krog knjige |
trženje |
knjižni trg |
Slovenija |
bolonjske magistrske naloge |
bolonjske magistrske naloge
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Database name | Field | Year |
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Mrak, Anja, 1991 | ![]() |
Blatnik, Andrej, 22.5.1963- | 32844 |
Source: Personal bibliographies
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