National and University Library, Ljubljana (NUK)
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Filmi, televizijske serije in uspešnice : študije primerov : magistrsko deloKumše, StašaV magistrskem delu smo raziskovali, kakšen vpliv ima film oziroma televizijska serija, ki nastane po knjižni predlogi, na celostno blagovno znamko naslova. Raziskava temelji na dogajanju na ... slovenskem in svetovnem tržišču in prikazuje recipročne učinke blagovne znamke naslova na romaneskni in ekranizacijski izdelek v času predvajanja oziroma dostopnosti filma in/ali serije. Zanimalo nas je predvsem, ali se slovenskim založbam obrestuje investicija v prevodno literaturo tujih uspešnic in dostopnost tovrstne literature, po kateri sta bila posneta film ali serija na podlagi študije konkretnih primerov v zadnjih petih letih.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [S. Kumše], 2019Language - slovenianCOBISS.SI-ID - 70983522
Author
Kumše, Staša
Other authors
Kovač, Miha, 1960-
Topics
Založništvo |
Blagovne znamke |
Ekranizacija |
Magistrske naloge |
knjižne uspešnice |
slovenski prevodi |
založbe |
Slovenija |
bolonjske magistrske naloge |
bolonjske magistrske naloge
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kumše, Staša | ![]() |
Kovač, Miha, 1960- | 21645 |
Source: Personal bibliographies
and: SICRIS
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