Filmi, televizijske serije in uspešnice : študije primerov : magistrsko delo

National and University Library, Ljubljana (NUK)

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Filmi, televizijske serije in uspešnice : študije primerov : magistrsko delo

Kumše, Staša

V magistrskem delu smo raziskovali, kakšen vpliv ima film oziroma televizijska serija, ki nastane po knjižni predlogi, na celostno blagovno znamko naslova. Raziskava temelji na dogajanju na ... slovenskem in svetovnem tržišču in prikazuje recipročne učinke blagovne znamke naslova na romaneskni in ekranizacijski izdelek v času predvajanja oziroma dostopnosti filma in/ali serije. Zanimalo nas je predvsem, ali se slovenskim založbam obrestuje investicija v prevodno literaturo tujih uspešnic in dostopnost tovrstne literature, po kateri sta bila posneta film ali serija na podlagi študije konkretnih primerov v zadnjih petih letih.

Type of material - master's thesis ; adult, serious

Publication and manufacture - Ljubljana : [S. Kumše], 2019

Language - slovenian

COBISS.SI-ID - 70983522

Link(s):
https://repozitorij.uni-lj.si/IzpisGradiva.php?id=113546&lang=slv

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Author
Kumše, Staša

Other authors
Kovač, Miha, 1960-

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b II 737341 Informacijski center za bibliotekarstvo	available - reading room

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Year	Impact factor		Edition		Category		Classification
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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kumše, Staša
Kovač, Miha, 1960-	21645

Source: Personal bibliographies and: SICRIS

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