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13.
Moda in potrošnja znamk pri najstnikih : diplomsko delo
Bizavičar, Aja
V diplomskem delu so proučene znamke, moda, kultura in razrednost ter njihovi vplivi na potrošniške odločitve slovenskih srednješolcev. Oblačila, ki jih nosimo, pohištvo, s katerim zapolnjujemo naše ...domove, vse reklame, ki zakrivajo avtobuse, in vsak del le-teh sestavljajo znamke, ki jih neposredno predstavljajo njihovi logotipi. Modne znamke v današnjem času predstavljajo več sto milijard dolarjev vredno industrijo, ki zaposluje na milijone ljudi po vsem svetu in bolj kot kdajkoli prej vpliva na potrošnike. Na modo in stile posameznikov pa imata poleg ekonomskega statusa velik vpliv tudi kultura in kraj bivanja. V nalogi je proučeno predvsem to, kako najstniki doživljajo modo in kaj najbolj vpliva na njihove potrošniške odločitve.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [A. Bizavičar], 2023
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