Vpliv COVID-19 na pogostost spletnih nakupov : na primeru spletne trgovine About You : magistrsko delo
Rupar, Klavdija
Namen naloge je predstaviti prednosti in slabosti spletnega nakupovanja, spremembo spletnega nakupovanja pred in po pandemiji ter pogostost spletnega nakupovanja v spletni trgovini About You. Spletno ...nakupovanje se je v času pandemije COVID-19 povečalo zaradi različnih razlogov, eden glavnih je bilo tudi fizično zaprtje trgovin z blagom, ki ni bilo nujno za vsakdanje preživetje. Udobje doma, zmanjšana možnost za stik z okuženimi, sta prinesla spremembe v potrošniških navadah in pokazala, da ima tudi spletno nakupovanje svoje prednosti, seveda pa tudi slabosti. Z anketo sem empirično preverjala vplive prednosti in slabosti na spletno nakupovanje na splošno, pred pandemijo, po pandemiji in spremembo pogostosti. Študija primera na spletni trgovini About You pa je služila temu, da sem poleg teh dejavnikov identificirala tudi specifične dejavnike za trgovino z oblačili.
Type of material - master's thesis
; adult, serious
Publication and manufacture - Ljubljana : [K. Rupar], 2023
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