FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
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Social communication in advertisingLeiss, William, 1939- ...Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence ... throughout different media and cultural periods, from early magazines through social media. With several new chapters on the rise of the internet, mobile technology, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the twenty-first century.Type of material - book ; adult, seriousEdition - 4th ed.Publication and manufacture - New York ; Abingdon : Routledge, 2018Language - englishISBN - 978-1-138-09456-7; 978-1-138-09455-0COBISS.SI-ID - 177541123
Author
Leiss, William, 1939- |
Kline, Stephen |
Jhally, Sut |
Botterill, Jackie |
Asquith, Kyle
Topics
Oglaševanje |
Družbeni vidik |
Mediji |
Potrošniška družba |
Advertising |
Social aspects
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Leiss, William, 1939- | |
Kline, Stephen | |
Jhally, Sut | |
Botterill, Jackie | |
Asquith, Kyle |
Source: Personal bibliographies
and: SICRIS
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