FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
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13.
Participativna kultura in kolaborativna ekonomija na Kickstarterju: primer namiznih iger : magistrsko delo
Krajnčič, Gal
Kickstarter je platforma za množično financiranje, katere namen je financiranje projektov preko donacij v zameno za nagrado. Trenutno kar 40% vseh projektov na platformi spada v kategorijo namiznih ...iger. Na platformi niso več prisotna le start-up podjetja in kreativni posamezniki, ki želijo realizirati svojo idejo, temveč jo uporabljajo tudi velike založniške hiše, ki Kickstarter uporabljajo kot trgovino za prednaročila. Magistrsko delo obravnava participativno kulturo in sodelovalno ekonomijo na Kickstarterju ter raziskuje razloge za takšno transformacijo. Namen empiričnega dela je analizirati infrastrukturo platforme in ugotoviti, kaj omogoča, ter s polstrukturiranimi intervjuji pridobiti odgovore tako rednih podpornikov kot tudi predstavnikov založniških hiš, ki bodo razkrili razloge za uporabo platforme in pomen participacije uporabnikov. Raziskava je pokazala, da je participativna kultura na Kickstarterju ključni element za transformacijo celotne industrije, tesno povezana pa je z zmožnostmi platforme. Participacija uporabnikov je namreč izrednega pomena za vse podpornike, ki želijo komunicirati in deliti svoje mnenje, hkrati pa izboljšuje algoritme platforme, kar ustvarjalcem prinese večji promet in organski marketing.
Type of material - master's thesis
; adult, serious
Publication and manufacture - Ljubljana : [G. Krajnčič], 2023
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