Two decades of post-socialist sitcom : the role of popular culture in legitimising renewed social and cultural hierarchies
Jontes, Dejan, 1978- ; Trdina, Andreja
Although comedy was part of television entertainment in formerly socialist countries before the 1990s, it was only with the appearance of commercial television stations in the mid-1990s that the ...generic form of American situation comedy was appropriated in local production in Slovenia. What is more, the first attempts were instantly successful and came to stand for the flagship of local commercial television production in the country until the rise of reality television approxi- mately ten years later. Therefore, during an era in which the conventions of the American sitcom were already being contested, especially with the rising popularity of single-camera sitcoms (Newman and Levine 2012, 59–79), the genre appeared in the post-socialist media environment in its early form and did not evolve further on the formal level. In the context of post-socialist transformations and corresponding reconfigurations of social relations, the chapter analyses selected Slovene sitcoms primarily from the perspective of nation, class, and gender performances. The authors define post-socialism as a kind of semantic break (with all the ruptures and continuities) where post-socialist transformation is understood primarily as a cultural process that transforms people‘s practices and beliefs and affects the ways in which they make sense of the social world and their place in it. What is more, the authors argue that the local vernacular aesthetic plays a key role as one of the taste cultures in a specific locality which highlights the significance of locally bounded taste cultures as (culturally and historically) specific ideographic symbolic systems in the context of globalisation. In this manner, the contribution broadly addresses the shifting discourses of exclusion and inclusion in a post-socialist context while also reflecting on the constructions of new social and cultural hierarchies and reproductions of their legitimacy through popular culture.
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