How brands become icons : the principles of cultural branding

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

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How brands become icons : the principles of cultural branding

Holt, Douglas B.

Type of material - book ; adult, serious

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2004

Language - english

ISBN - 978-1-57851-774-9

COBISS.SI-ID - 2158446

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http://www.loc.gov/catdir/toc/ecip0414/2004002697.html

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Holt, Douglas B.

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FSS, J. Goričar Central Social Sciences Library, Ljubljana	available - outside loan, loan period: 7 days

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U 659.1 HOLT, D. B. How Free access	available - outside loan, loan period: 7 days

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Holt, Douglas B.

Source: Personal bibliographies and: SICRIS

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