Joël Desgrippes and Marc Gobé on the emotional brand experience

FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)

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Joël Desgrippes and Marc Gobé on the emotional brand experience

Desgrippes, Joël ; Gobé, Marc ; Hellman, Anne

"Designers Joel Desgrippes and Marc Gobe founded international design and branding agency Desgrippes Gobe. Their innovative approach to this profession is known as emotional branding and has made ... Desgrippes Gobe one of the most noted agencies in the world. On the Emotional Brand Experience is an invitation to discover their work and their philosophy. It is also the reflection of the myriad experiences Desgrippes Gobe international teams have designed and developed to drive their clients' success."

Type of material - book ; adult, serious

Publication and manufacture - Beverly, MA : Rockport, cop. 2007

Language - english

ISBN - 1-59253-260-8; 978-1-59253-260-5

COBISS.SI-ID - 30763869

Link(s):
http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html

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Author
Desgrippes, Joël | Gobé, Marc | Hellman, Anne

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FSS, J. Goričar Central Social Sciences Library, Ljubljana	available - outside loan, loan period: 1 months

Call number – location, accession no. ...	Copy status
K 7 DESGRIPPES, J. Joël Free access	available - outside loan, loan period: 1 months

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Desgrippes, Joël
Gobé, Marc
Hellman, Anne

Source: Personal bibliographies and: SICRIS

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