Blowing up the brand : critical perspectives on promotional culture
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the ...institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Type of material - proceedings
; adult, serious
Publication and manufacture - New York [etc.] : P. Lang, cop. 2010
K 0000000366 BLOWING Sronczyk, M. Free access
K 366 BLOWING Sronczyk, M. Free access
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