Razprodano : tržnokomunikacijska orodja in marketing muzikala v Sloveniji : diplomsko delo
Oblak, Gašper
Z vzponom muzikala kot žanra znotraj gledaliških uprizoritev v Sloveniji je bilo zanimivo spremljati tudi marketinške aktivnosti in uporabo tržnokomunikacijskih orodij. Predmet raziskovanja je bil ...namenjen ravno temu; raziskal sem, katera tržnokomunikacijska orodja so najbolj v uporabi pri nas ter, ali vzdrži, da se producenti bolj usmerjajo k publiciteti, in ne toliko k uporabi drugih tržnokomunikacijskih orodij. Teoretični del diplomske naloge zaobjema opis muzikala, občinstev, ki muzikal obiskujejo, oglaševalske komunikacijske procese in ostale oblike tržnega komuniciranja, ki tvorijo podlago za nadaljnjo aplikacijo na omenjeno področje. Za protiutež sem predstavil tudi marketinške prakse in prakse odnosov z javnostmi predstav na Broadwayu in West Endu. Opisal sem tudi marketinški splet gledališča. Empirični del vključuje metodologijo in analizo podatkov, ki sem jih pridobil z intervjuji producentov neodvisnih produkcij. Nalogo zaključujem z ugotovitvami in sklepom, ki pojasnjujejo zastavljena vprašanja.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Ljubljana : [G. Oblak], 2020
Č Ms 0000017059 Closed stacks
Č Ms 17059 Closed stacks
loan not possible
Shelf entry
Adding material to shelf was successful.
Adding material to shelf failed.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
Subject headings in COBISS General List of Subject Headings
Select pickup location
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
More...
Subject Headings Textbook Zebra Research guides