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Strategic marketing communications : new ways to build and integrate communicationsSmith, Paul Russell, 1957- ; Berry, Chris, 1944- ; Pulford, AlanType of material - profess. monogrEdition - Revised ed., 2nd reprintPublication and manufacture - London : K. Page, 2002Language - englishISBN - 0-7494-2918-6COBISS.SI-ID - 7166492
Author
Smith, Paul Russell, 1957- |
Berry, Chris, 1944- |
Pulford, Alan
Topics
Strategic planning |
Communication in marketing |
Strateško planiranje |
Strategic planning |
Tržno komuniciranje |
Marketing communication |
Trženje |
Marketing |
komuniciranje |
trženje |
tržni odnosi |
strategija |
hierarhija |
prodaja |
oglasi |
ekonomska propaganda |
strateško planiranje |
planiranje |
množični mediji |
Internet |
računalniška omrežja |
računalniška omrežja |
communication |
marketing |
market relations |
strategy |
hierarchy |
sale |
advertisement |
advertising |
strategic planning |
planning |
mass media |
Internet |
computer networks |
computer networks
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Smith, Paul Russell, 1957- | ![]() |
Berry, Chris, 1944- | ![]() |
Pulford, Alan | ![]() |
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