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Strategija tržnega komuniciranja vrhunskih slovenskih vin : magistrsko deloLampe, MarijaMagistrsko delo pregleduje trenutne tržne razmere vina v Sloveniji in opredeljuje najpomembnejše dejavnike, ki so pri nakupu vina za potrošnika odločilni. Trženje vina je kompleksen proces zaradi ... nenehnih sprememb, zahtevnosti potrošnika in pa različnih dejavnikov, od katerih je nastanek vina odvisen. Vinarji so primorani iskati nove prodajne poti in ideje. S pregledom teorije in izvedbo petih poglobljenih intervjujev z najbolj priznanimi slovenskimi vinarji je bilo ugotovljeno, da je ključni dejavnik nakupnega odločanja za slovenske potrošnike etiketa, sledijo pa še blagovna znamka, zunanja podoba steklenice in informacije na etiketi. Slovenski vinarji prisegajo na kvalitetna vina in se redno udeležujejo vinskih tekmovanj po celem svetu.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Lampe], 2021Language - slovenianCOBISS.SI-ID - 82100483
Author
Lampe, Marija
Other authors
Lah, Marko
Topics
Trženje |
Marketing |
Vino |
Wine |
Blagovne znamke |
Trademarks |
Slovenija |
Slovenia |
Magistrska dela |
Master's theses |
etiketa |
vrhunska vina |
vinogradništvo |
tržno komuniciranje |
kakovost vina |
vinarji |
label |
high quality wines |
winegrowing |
marketing strategy |
wine quality |
winemakers
Call number – location, accession no. ... |
Copy status | Reservation |
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Č Ms 0000017276 Closed stacks Č Ms 17276 Closed stacks |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lampe, Marija | |
Lah, Marko | 08714 |
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