This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions ...we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles.
Type of material - book
Publication and manufacture - London [i. e.] Abingdon ; New York : Routledge, Taylor & Francis Group, 2019
Language -
english
ISBN - 978-1-138-22890-0; 1-138-22890-7; 978-1-138-22891-7; 1-138-22891-5
0000000330 CORR, P. Behavioral
330 CORR, P. Behavioral
available - outside loan, loan period: 21 days
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