Advertising and promotion : an integrated marketing communications perspective

Faculty of Education, Lj. (PEFLJ)

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Advertising and promotion : an integrated marketing communications perspective

Belch, George Eugene ; Belch, Michael A.

Type of material - textbook ; adult, serious

Edition - 5th ed., international ed.

Publication and manufacture - Boston (Mass.) [etc.] : Irwin/McGraw-Hill, cop. 2001

Language - english

ISBN - 0-07-118026-5

COBISS.SI-ID - 7118897

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Belch, George Eugene | Belch, Michael A.

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Faculty of Education, Lj.	available - outside loan, loan period: 21 days

Call number – location, accession no. ...	Copy status
II 65 BELCH, G. Advertising	available - outside loan, loan period: 21 days

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