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University of Nova Gorica (PNG)
  • Contemporary advertising
    Arens, William F.
    Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the authorćs ... ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
    Type of material - textbook ; adult, serious
    Edition - 10th ed.
    Publication and manufacture - Boston (Mass.) [etc.] : McGraw-Hill, cop. 2006
    Language - english
    ISBN - 0-07-111537-4
    COBISS.SI-ID - 16538342

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University of Nova Gorica
available - outside loan, loan period: 21 days
Call number – location, accession no. ... Copy status
Knjižnica
M 0000000005 ARENS W F Contemporary
IN: 020230539 Knjižnica
M 005 ARENS W F Contemporary
IN: 020230539 		available - outside loan, loan period: 21 days
Knjižnica
M 0000000005 ARENS W F Contemporary
IN: 020230538 Knjižnica
M 005 ARENS W F Contemporary
IN: 020230538 		available - outside loan, loan period: 21 days
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