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Trženje tekstilnih izdelkov in storitev : diplomska nalogaLah, PavelDiplomsko delo obravnava stanje ter strategijo trženja tekstilnlh izdelkov in storitev v Tekstini d.d., kjer sem zaposlen. Poleg predstavitve podjetja naloga zajema teorijo in prakso inženirskih ... storitev s poudarkom na tekstilni industriji (organiziranost, segmentiranje in pozicioniranje). Skozi teoretična izhodišča marketinškega spleta 7-P naloga prikazuje osnovne prvine poslovnega procesa (asortiment, design, prodajo, logistiko ter sodelovanje s tujimi izvajalci). MIS opredeljuje tržni in prodajni potencial, dejansko prodajo in tržni delež Tekstine d.d., ter rezultate tržne raziskave, izvedene s pomočjo ankete. V zaključnem delu pa v diplomski nalogi obravnavam še pomen kvalitete, ustvarjalnosti in poslovne odličnosti v Sloveniji in v podjetju z vidika ustvarjanja konkurenčne prednosti.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Nova Gorica : [P. Lah], 2002Language - slovenianCOBISS.SI-ID - 230907
Author
Lah, Pavel
Other authors
Devetak, Gabrijel
Topics
podjetje |
trženje |
trženjski splet |
tržna raziskava |
kakovost |
strategija |
ustvarjalnost |
poslovna odličnost |
vizija |
vizija |
company |
marketing |
marketing mix |
marketing research |
quality |
strategy |
creativity |
business exellence |
vision |
vision
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Čitalnica D 0000000011 IN: 020020172 Čitalnica D 11 IN: 020020172 |
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Devetak, Gabrijel | 15058 |
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