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Consumer behaviour : a European perspectiveAntonides, Gerrit ; Raaij, W. Fred vanType of material - textbookPublication and manufacture - Chichester [etc.] : J. Wiley, cop. 1998Language - englishISBN - 0-471-97513-3COBISS.SI-ID - 4146460
Author
Antonides, Gerrit |
Raaij, W. Fred van
Topics
Potrošniki |
Vedenje |
Poraba |
Psihologija potrošnikov |
Kultura |
Življenjski standard |
Demografija |
Učbeniki za visoke šole |
Potrošnja |
Tržne raziskave |
Procesiranje |
Družbeni procesi |
Prodajne tehnike |
Učbeniki za visoke šole |
potrošnik |
psihologija potrošnika |
poraba |
nabava |
oskrba |
vedenje |
motiviranje |
zaznavanje |
odločanje |
kultura |
demografija |
družba |
življenjski standard |
komuniciranje |
novi proizvodi |
učbeniki |
študije
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Faculty of Law, Mirko Ilešič Library, Maribor |
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339.379.8 ANTONIDES, G. Consumer IN: 025986 339.379.8 ANTONIDES, G. Consumer IN: 025986 |
available - outside loan, loan period: 28 days
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