Communication skills present one of the most important components of the quality service in the tourism industry. They are based on the knowledge of foreign languages which is the most important ...prerequisite for satisfying the guests’ needs. The structure of foreign guests in Croatia classified by emitting countries proves that the part o f the German speaking guests in comparison with other language communities is the most prominent one, so that we can conclude that German is the foreign language number one in Croatian tourism. Within our research the questionnaire was carried out among German guests on holiday in Opatija with the main topic: quality service referring to the communication in German with hotel staff. The results of the performed questionnaire provide very important guidelines for the special appreciation of German language and of course its further improvement which is at the same time a very important contribution to the quality of the tourist product.
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Due to the fact that most of the previous research on code-switching deals with
natural discourse, the tutorial situation has been chosen for the subject of this study because it is radically ...different from code-switching in natural discourse. In this study the investigated tutorial situation deals with linguistic code-switching and translanguaging in third language teaching of German.The study attempts to emphasize and describe the most remarkable features of code-switching and translanguaging as teaching strategies and also to identify their functions used by the teacher and to explain the reasons for them. Several explanations for code-switching in the beginner language classroom are relevant to the present study, including, for instance, topic switch, and affective and socializing functions which often interact together. The present study constitues a small-scale research of code-switching and translanguiging that sets out from a series of recordings taken on a weekly basis during two hours of German classes in the summer term 2014. The recordings present the classroom interaction between a Croatian German teacher and third year undergraduate students in the beginner foreign language classroom.
The subject of this paper is the frequency analysis of anglicisms in German tourism brochures. In line with the fact that tourism as a global activity is mainly communicated in English, and that the ...language of tourism as a LSP is exposed to a very strong English
language influence, the aim of this paper is to perform a frequency analysis of the anglicisms in terms of their number, frequency, type of word, the type – token ratio as well as the frequency of anglicisms related to the representative text types. Based on the frequency analysis, the identification and analysis of the stylistic features of anglicisms in German tourism brochures in terms of representative text types was performed.
The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the world. The aim of this paper is to bring to the attention the Americanization of the ...Croatian language particularly evident in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects. Positive effects can be regarded as enrichment of the Croatian language, whereas the negative ones endanger its deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in linguistics and politics.
CROATIAN TOURISM WEB SITE AS TEXT TYPE Bosnar-Valković, Brigita; Gjuran-Coha, Anamarija
Tourism and hospitality management,
12/2007, Volume:
13, Issue:
3
Journal Article
Peer reviewed
Open access
The aim of this paper is to present the web site as a new form of the tourist supply. The web sites, as a new text form, show special features when compared with those of conventional, non-electronic ...texts. The paper examines diverse aspects of web sites created by the tourism industry, as well as of their layout and linguistic features. The language of tourism is also analyzed on the corpus of the Croatian tourism web site, i.e. on the website of the Zagreb Tourist Board. The results of this analysis will show the tendencies in the creation of the Croatian tourism web sites.
Purpose - It is amazing that in the age of IT, despite the availability of alternative promotional tools, such as e-brochures and websites, which are easily accessible, hard print travel guides still ...remain as popular as ever because they can act as a substitute for a product which cannot be physically seen or inspected prior to comsumption. Also, tour operators can hardly standardize their products and services due to many uncontrollable factors (e.g. the weather). To maximize their persuasive power, tourism guides are found to be loaded with hyperbolic language and glamorous images. The question we would like to answer is how far this classical structure and the accompanying communication strategies still meet the requirements of their users. Accordingly, the purpose of this research is to analyze the communication and manipulation strategies of travel guides and consequently to offer some suggestions in order to modernize them and make more effective. Methodology - In our study, the travel guides are subject to a multimodal analysis which includes a qualitative analysis focused on the linguistic resources and communicative strategies adopted to promote Croatia. Text linguistic analysis provides data about the language of the selected texts of travel guides, mostly on its morphology, syntax and lexis which is of great importance for potential tourists to situate a virtual text within a cognitive frame. A quantitative analysis (using Mediatoolkit) focused on the frequency and distribution of words in the texts provided further insight and additional value of the results gained by qualitative research. Finally, a sentiment analysis of the contents and of the general feelings of the selected travel guides texts, using open source tools, was performed. Findings - This research will result in several outputs concerning the qualitative linguistics, quantitative and sentiment analysis of the selected texts (evaluative terms, positive, negative or neutral sentiments). Contribution - The preliminary results of this research will open up opportunities for future research and practical implications of the results gained that could be implemented in the creation of modern travel guides evoking positive sentiments.
If the sentences or phrases like Fast Food-Konzept in Chile, Leonardo goes Gastronomie, Der Claim Inspiration for modern living , WM-Countdown läuft; Deutschland ist die fünftgrößte ...Incoming-Destination weltweit und are considered, the first impression is that this is a typical mixture of both English and German. To all intents and purposes, they support the main part of a definition of pidgin language.
Communication plays a central role in tourism. As emphasized by numerous authors, it is a personification of tourism; conversely tourism could be said to totally encompass a system of communication. As it is a crucial component of the industry, tourist discourse not only serves as a medium for buying/selling tourist products, it also assumes the role of the product itself within the complexity of various economic, technological and political processes in tourism. If analyzed within linguistic norms, discussion of Anglo-American influence on the German tourist discourse should focus on the problem of erosion of the national language, due to the impact of these Ango-Americanisms. The German tourist discourse aims at a customer-friendly approach in order to attract potential buyers or guests, all of which results in a slightly pidginized version of the German tourist discourse.
U ovom ćemo se radu osvrnuti na uporabu kratica u jeziku medicinske struke. Naime, dobro je poznato da je skraćivanje riječi učestala pojava ne samo u razgovornom jezičnom stilu i u žargonu, već ...mnoge kratice s vremenom postaju prihvatljive i u standardnojezičnoj uporabi, a posebno i u jeziku struka. Jedan od razloga pojave kratica jezična je ekonomija, odnosno težnja za što kraćim načinom izražavanja. Cilj je ovoga rada analizirati uporabu hrvatskih i engleskih kratica u jeziku medicinske struke i ukazati na probleme koji se pritom pojavljuju, kao što su pojava pleonastičkih konstrukcija, sročnost s kraticom ili višeznačnost kratica. Korpus obuhvaća medicinske znanstvene, stručne i popularne časopise i rječnike.
The subject of this paper is the frequency analysis of anglicisms in German tourism brochures. In line with the fact that tourism as a global activity is mainly communicated in English, and that the ...language of tourism as a LSP is exposed to a very strong English language influence, the aim of this paper is to perform a frequency analysis of the anglicisms in terms of their number, frequency, type of word, the type – token ratio as well as the frequency of anglicisms related to the representative text types. Based on the frequency analysis, the identification and analysis of the stylistic features of anglicisms in German tourism brochures in terms of representative text types was performed.
Regarding language as more than simply a system of rules, we need to distinguish between knowing various grammatical rules and being able to use the rules effectively and appropriately when ...communicating. This view has underpinned communicative language teaching which is a very important component of the English teaching material used with our students. It should be emphasized that communicative language teaching in the field of the hotel and tourism industry covers spoken as well written language for specific purposes. Written language being characterised by well-formed sentences integrated into structured paragraphs differs sharply from spoken language consisting of short utterances with the loosely organised syntax, the use of non-specific words and phrases and the use of fillers such as "well", "oh" etc. The English teaching material we are working with at our associate degree faculty tries to cover the needs of oral and written communication in the field of the hotel and tourism industry and because of that some of its parts and exercises are presented in this paper.
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