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  • Photophysical properties of... Photophysical properties of some novel tetraphenylimidazole derived BODIPY based fluorescent molecular rotors
    Dwivedi, Bhupendra Kumar; Singh, Vishwa Deepak; Kumar, Yogesh ... Dalton transactions : an international journal of inorganic chemistry, 01/2020, Volume: 49, Issue: 2
    Journal Article
    Peer reviewed

    The strategic design, synthesis and thorough characterization of four novel hydroxyl-substituted tetraphenylimidazole (HPI) based boron dipyrromethene (BODIPY) fluorophores ( HPIB1-HPIB4 ) have been ...
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  • Social Media in the Marketi... Social Media in the Marketing Context
    Plume, Cherniece J; Dwivedi, Yogesh K; Slade, Emma L 2016, 2016-10-10
    eBook

    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it ...
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  • Blockchain technology for e... Blockchain technology for enhancing swift-trust, collaboration and resilience within a humanitarian supply chain setting
    Dubey, Rameshwar; Gunasekaran, Angappa; Bryde, David J. ... International journal of production research, 06/2020, Volume: 58, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    There has been tremendous interest in blockchain technology (BT) (also known as distributed ledger technology) around the globe and across sectors. Following significant success in the financial ...
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  • Homocysteinemia-induced upp... Homocysteinemia-induced upper-extremity deep-vein thrombosis: A sinister at high altitude
    Sud, Saurabh; Kumar, Yogesh; Bhardwaj, Saurabh ... Indian journal of vascular and endovascular surgery, 07/2021, Volume: 8, Issue: 3
    Journal Article
    Peer reviewed
    Open access

    Hyperhomocysteinemia is a rare condition which predisposes to arterial and venous thrombosis. Plasma homocysteine levels are influenced by many genetic factors and environmental factors. Increased ...
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  • Arsenite Tolerance is Relat... Arsenite Tolerance is Related to Proportional Thiolic Metabolite Synthesis in Rice (Oryza sativa L.)
    Dave, Richa; Singh, Pradyumna Kumar; Tripathi, Preeti ... Archives of environmental contamination and toxicology, 02/2013, Volume: 64, Issue: 2
    Journal Article
    Peer reviewed

    Thiol metabolism is the primary detoxification strategy by which rice plants tolerate arsenic (As) stress. In light of this, it is important to understand the importance of harmonised thiol ...
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  • Leveraging ChatGPT and othe... Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda
    Dwivedi, Yogesh K.; Pandey, Neeraj; Currie, Wendy ... International journal of contemporary hospitality management, 01/2024, Volume: 36, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This growth has been accompanied by the use of technologies in customer ...
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  • Role of point-of-care ultra... Role of point-of-care ultrasound in grading the severity and early diagnosis of high-altitude pulmonary edema at a peripheral hospital
    Sud, Saurabh; Kumar, Yogesh; Bharadwaj, Saurabh ... Journal of Marine Medical Society, 2022, Volume: 24, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Background and Aims: Troops deployed at high-altitude area (HAA) suffer from various high-altitude illnesses (HAIs) including high-altitude pulmonary edema (HAPE). There are various criteria to ...
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  • Role of artificial intellig... Role of artificial intelligence and robotics to foster the touchless travel during a pandemic: a review and research agenda
    Gaur, Loveleen; Afaq, Anam; Singh, Gurmeet ... International journal of contemporary hospitality management, 11/2021, Volume: 33, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    Purpose The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to unfold a three-angled ...
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  • Metaverse marketing: How th... Metaverse marketing: How the metaverse will shape the future of consumer research and practice
    Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan ... Psychology & marketing, April 2023, Volume: 40, Issue: 4
    Journal Article
    Peer reviewed
    Open access

    The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and ...
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  • Do chatbots establish “huma... Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design
    Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; Baabdullah, Abdullah M. ... Psychology & marketing, 11/2023, Volume: 40, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    Abstract Chatbots incorporate various behavioral and psychological marketing elements to satisfy customers at various stages of their purchase journey. This research follows the foundations of the ...
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