Recognizing Gigerenzer's (1991) dictum that scientists' tools are not neutral (tools-in-use influence theory formulation as well as data interpretation), this article reports theory and examines data ...in ways that transcend the dominant logics for variable-based and case-based analyses. The theory and data analysis tests key propositions in complexity theory: (1) no single antecedent condition is a sufficient or necessary indicator of a high score in an outcome condition; (2) a few of many available complex configurations of antecedent conditions are sufficient indicators of high scores in an outcome condition; (3) contrarian cases occur, that is, low scores in a single antecedent condition associates with both high and low scores for an outcome condition for different cases; (4) causal asymmetry occurs, that is, accurate causal models for high scores for an outcome condition are not the mirror opposites of causal models for low scores for the same outcome condition. The study tests and supports these propositions in the context of customer assessments (n=436) of service facets and service outcome evaluations for assisted temporary-transformations of self via beauty salon and spa treatments. The findings contribute to advancing a nuanced theory of how customers' service evaluations relate to their assessments of overall service quality and intentions to use the service. The findings support the need for service managers to be vigilant in fine-tuning service facets and service enactment to achieve the objective of high customer retention.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
This study examines associations among push and pull motives for travel in the context of Macau. As a cultural tourism destination, Macau possesses attributes that can meet tourists' need for ...nostalgia. Individuals high in nostalgia are attracted to Macau's historical and heritage pull attributes. However, in order to create loyalty, these pull attributes must also provide opportunities for family members or friends to bond. The study examines pull motives holistically and individually. The results indicate that while holistic examination of motives better predicts future intentions to visit, individual examination provides details that can help in understanding the interaction among different push and pull motives to visit a destination.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional ...Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Rural tourism is gaining importance in the tourism industry in recent years, and farmers, now rural hosts, are making a significant contribution to rural tourism development. This study examines the ...views of farmers on their new role as tourism hosts and investors in the activities necessary for success in rural tourism. Drawing on a comprehensive literature review, this study presents a conceptual model. The study uses a Panhellenic survey of 174 hosts in Greece and employs fuzzy set/Qualitative Comparative Analysis (fsQCA) to test them. The findings reveal recipes of collaboration and skills that support elicit rural tourism hosts' chances of being successful. The results support eight of twelve hypotheses, and four receive partial confirmation.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
The impact of updating or renewing a firm's corporate social responsibility (CSR) strategy is an important topic in the CSR literature stream for market researchers and practitioners alike. Using ...Starbucks as a case study, this paper explores the impact of a CSR renewal strategy on customer loyalty, examining the importance and relevance of CSR renewal strategy, brand reputation, and customer-company identification. Three laboratory experiments are used to test the hypotheses of the mediating role of customer-company identification and moderating role of brand reputation on the CSR renewal strategy effect. This study finds that renewing the CSR strategy can increase customer loyalty by increasing customer-company identification. However, this only happens for a strong brand like Starbucks. For a firm with a weak brand, leaving its CSR efforts unchanged has a stronger effect on increasing customer loyalty than renewing or updating its CSR strategy. Implications on CSR renewal strategy in hospitality are discussed.
•For Starbucks a CSR renewal strategy has a positive effect on customer loyalty.•Customer-company identification (CCI) is a moderator.•The effect of a CSR renewal strategy on customer loyalty is mediated by CCI.•For virtual brand a CSR non-renewal strategy has a positive effect on CCI.•Brand reputation moderates the effect of the CSR renewal strategy on CCI.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Purpose
The purpose of this study is to explore the impact of the robot restaurant servicescape and robot service competence (RSC) on customers’ behavioral intentions and to analyze the mediating ...role of hedonic value (HV) and utilitarian value (UV) in these relationships and the moderating role of individual characteristics.
Design/methodology/approach
This research involves seven constructs to be measured, namely, servicescape, RSC, negative attitude toward robots (NAR), openness to change (OC), HV, UV and behavioral intention. This research selects Foodom robot restaurants, located in Shunde and Guangzhou of China, as the research site, and the research objects are customers having dinner in the restaurant. A total of 485 valid data was collected. Structural equation modeling was used to analyze the data, verify the proposed research model, and test the research hypotheses.
Findings
The study finds that servicescape and RSC improve customer behavioral intention. Additionally, HV and UV mediate the influence of servicescape and RSC on customer behavioral intention. Moreover, OC negatively moderates the influence of servicescape on UV and that a NAR negatively moderates the influence of RSC on HV.
Originality/value
Through carefully design of servicescape and the improvement in service capabilities of robots, the original service delivery dominated by frontline service personnel can be transformed into service delivery dominated by service robots, which is conductive to providing a pleasant and unforgettable experience for customers.
This research focuses on the relationship between networks of tourism destinations and tourism flows. First, the authors propose a new model to demonstrate networks of tourism destinations using ...travel agency supplied tourism packages. They demonstrate how to build the network matrices using operating steps applied to tourism markets in China. Next, the authors construct a two-stage game model that assumes that the more links a tourism destination has with other destinations, the greater will be its tourism flows. Forming links between destinations can be seen as a strategy to increase the competitive advantage of destinations linked in the network while benefiting the tourism market as a whole by decreasing the intensity of market competition. The outcome of implementing this strategy is a distinctly hierarchical network of tourism destinations (NTD). Finally, using tourism data from China the authors found positive correlations between degree, closeness centrality, and betweenness centrality of a destination and its tourism flows. Based on these findings, propagating network linkages among tourism destinations can reduce intensity of competition among destinations within a tourism market, promote the competitive advantages of individual destinations, and improve positioning of destinations within NTD.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
Purpose
This study aims to examine the moderated mediation model among self-image congruity, self-brand connection, self-motivation and brand preference and validate that actual and ideal self-image ...congruity are two distinct constructs. As shown in the conceptual model, actual and ideal self-image congruity toward a brand have direct and indirect positive effects on brand preference through self-brand connection, whereas self-motivation moderates the effect of self-image congruity on self-brand connection.
Design/methodology/approach
Data collection was done through mall intercepts in six shopping malls in Guangzhou, Zhuhai and Huizhou in southern China. In total, 461 usable questionnaires were collected with 500 distributed copies. Confirmatory factor analysis using Mplus (v.7) was done to assess the measurement validity for each construct. PROCESS analysis for SPSS (v.19.0.0) was used for hypothesis testing.
Findings
Both actual and ideal self-image congruities present significant positive effects on brand preference through self-brand connection. The relationship between self-image congruity and the self-brand connection is also moderated by self-motivation.
Originality/value
This study fills an existing literature gap by distinguishing self-image and ideal self-image congruity as distinct constructs. Self-brand connection is posited as a new way to understand the mechanism of the self-image congruity effect on brand preference. Samples from several shopping malls in southern China are used to justify the important moderating role of self-motivation in consumers’ brand preferences.
This paper examines the characteristics that drive conflicting outcomes on the impact of Twitter data on firm returns using financial micro data. Using 314 European tourism firms as a case study and ...a sample of 63 million Tweets, we build sentiment and emotion (anger, fear, joy) data series and use them to compute impulse response functions for firm returns. Our results indicate that firm size and popularity are the most important firm features that explain the asymmetric impact of Twitter sentiment and of the anger emotion, while debt explains the variations in the impact of the fear emotion. We also find that the impact of the joy emotion is more evident before the COVID-19 pandemic and more muted after the outbreak. Our findings reconcile varied research on Twitter's impact on tourism industry returns and provide insights to practitioners on using Twitter to gauge online users' collective knowledge of real outcomes.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
During the last few years, nostalgia has become a fashion in Taiwan. “Nostalgic” restaurants are becoming common in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with ...furnishing relating to the origin or earlier use of the “hot pot” in Taiwan. The study here uses SEM to test the hypotheses relating to nostalgia affecting consumption. The results indicate that (1) nostalgia has both direct and indirect impacts on consumption intention; (2) consumption affected by nostalgia varies depending on the individual; and (3) younger customers' predisposition to want cheap prices is an important consideration in marketing nostalgia to younger customers.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
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