•Sharing economy firms face a complex regulatory environment.•They are tempted to explore alternate strategies that can vitiate stakeholder trust.•We propose and validate a new camouflage strategic ...alternative – Neutralize.•This offers a short-term upside for trust with a limited downside when detected.•Study makes salient contribution to strategy, sharing economy and trust literature.
Sharing economy businesses consider trust as core to their success. However, numerous reports indicate that these organizations are susceptible to malpractices and may adopt alternate deviant strategies such as camouflage. Based on the theoretical perspectives of interpersonal deception theory, stakeholder principle, and transparency theory, this study proposes and validates 'neutralize’ as a new type of camouflage strategy. We compare neutralize strategy with concealment, an adjacent camouflage strategy type, and study their respective impacts on organizational trustworthiness and trust. Our findings indicate that neutralize strategy offers a significant short-term upside potential along with a lower downside when detected. This result contrasts with concealment strategy, which brings no appreciable gain but carries significant downside risk if detected. From a trust perspective, this makes neutralize a dominant strategic choice for organizations. This research makes salient contributions by integrating three distinct literature streams related to organization response strategies, trust dynamics, and the sharing economy.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Ayona Datta (2017) highlights how the digital turn in the post-colonial cities in India has allowed the coercive power of state to control and discipline citizenry by making them actively engage in ...governance; while the active citizenry is just a smokescreen, a proxy to provide the larger legitimacy to the smart city project and rather the citizenry is paternalised and handheld through the emerging technologies of government. She argues, in the process, the emergence of alternative citizenry is cast and their reflections need to be gauged from the perspective of subaltern and others who defy the digital turn and its wider network. In this backdrop, the article examines the discursive construction of ‘smart citizenry’ under India’s Smart Cities Mission. Drawing on the discourse analysis of 100 smart city proposals, the article contends that the Mission creates a false binary of active and passive citizenship with implications on the citizenship rights. It is further argued that that the Mission has a very narrow understanding of active citizenship, limited to just giving tacit consent to smart city projects. This is depicted in proposals calling for smart, active, duty-bearing, responsible citizenry lack of which risk jeopardize the success of smart cities.
Visual aesthetics play a pivotal role in attracting and retaining customers in service environments. Building on theories of environmental psychology, this study introduces a novel and comprehensive ...aesthetic measure for evaluating servicescape design, which is called as the “visual aesthetic quotient” (VAQ). This measure is presented as the ratio of the dimensions of order and complexity in servicescape's visual design, and it aims to provide an objective and holistic approach of servicescape design evaluation. In addition, we introduce and validate a pioneering method for quantifying order and complexity objectively using algorithmic models applied to servicescape images. We investigated and established the influence of the VAQ on the perceived attractiveness of servicescapes, developing its role further in this context. The entire approach was comprehensively and rigorously examined using four studies (social media analytics, eye-tracking, a field experiment, and an experimental design), contributing to conceptual advancement and empirical testing. This study provides a novel, computational, objective, and holistic aesthetic measure for effective servicescape design management by validating computational aesthetic measures and establishing their role in influencing servicescape attractiveness; testing the mediation of processing fluency and pleasure; and examining the moderating effects of service context.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
This study aims to measure the burden of diarrhea in India and analyze the trend of mortality associated with it for the past 30 years. We also intend to find the prevailing etiology and risk factors ...associated with diarrheal mortality in India.
The study has used the latest round of Global Burden of Disease (GBD) study-2019. GBD data is available across age groups and gender-wise over the period from 1990 to 2019. The study has identified 13 etiologies for the cause of diarrhea deaths and 20 risk factors to analyze the burden of disease.
Our study shows, childhood diarrhea has declined over the years significantly, yet contributes to a larger share of DALYs associated with the disease. Among all the death cases of Diarrhea, in 2019, the most prevalent disease-causing pathogen is found to be Campylobacter. But Adenovirus is the major contributor to childhood diarrheal deaths. Though the burden of diarrhea is declining over the period, still there is a need to progress the interventions to prevent and control diarrhea rapidly to avoid the huge number of deaths and disabilities experienced in India.
Consumption of safe and clean water, proper sanitation facility in every household, required nutrition intake by mother and child, safe breastfeeding and stool disposal practices and careful case management, rotavirus vaccination are some of the effective interventions to be implemented all over the country. Further, evidence-based policies should be made and implemented to sustain diarrhea prevention programs.
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DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, SIK, UILJ, UKNU, UL, UM, UPUK
...Figure 1B incorrectly shows a p value (p) of “p = 0.026.” ...in Method Details under “AD mouse infection model,” a volume of 0.2 mL is reported for bilateral injections of herpes simplex virus ...type I (HSV1) into mouse brain. ...the following paragraph details how virus stocks were prepared, collected, and clarified.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
•Rectification of problems due to sudden illumination changes and proper alignment of feature set for an effective FER.•Isolation of foreground from the background of an image to facilitate the ...facial key points extraction.•Elimination of unwanted noise and smoothen by using AMF filtering technique.•MATP-based texture pattern and DESURF-LOP-based facial key points to the FER outperform the traditional methods.•PPCSO-based feature selection and LSTM-CNN based classification recognize the expressions accurately.
Facial Expression Recognition (FER) plays the vital role in the Human Computer Interface (HCI) applications. The illumination and pose variations affect the FER adversely. The projection of complex 3D actions on the image plane and the inaccurate alignment are the major issues in the FER process. This paper presents the novel Multi-Angle Optimal Pattern-based Deep Learning (MAOP-DL) method to rectify the problem from sudden illumination changes, find the proper alignment of a feature set by using multi-angle-based optimal configurations. The proposed method includes the five major processes as Extended Boundary Background Subtraction (EBBS), Multi-Angle Texture Pattern+STM, Densely Extracted SURF+Local Occupancy Pattern (LOP), Priority Particle Cuckoo Search Optimization (PPCSO) and Long Short-Term Memory -Convolutional Neural Network (LSTM-CNN). Initially, the EBBS algorithm subtracts the background and isolates the foreground from the images which overcome the illumination and pose variation. Then, the MATP-STM extracts the texture patterns and DESURF-LOP extracts the relevant key features of the facial points. The PPCSO algorithm selects the relevant features from the MATP-STM feature set to speed up the classification. The employment of LSTM-CNN predicts the required label for the facial expressions.The major key findings of the proposed work are clear image analysis, effective handling of pose/illumination variations and the facial alignment. The proposed MAOP-DL validates its effectiveness on two standard databases such as CK+ and MMI regarding various metrics and confirm their assurance of wide applicability in recent applications.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Myricetin is a common plant-derived flavonoid and is well recognised for its nutraceuticals value. It is one of the key ingredients of various foods and beverages. The compound exhibits a wide range ...of activities that include strong anti-oxidant, anticancer, antidiabetic and anti-inflammatory activities. It displays several activities that are related to the central nervous system and numerous studies have suggested that the compound may be beneficial to protect against diseases such as Parkinson's and Alzheimer's. The use of myricetin as a preserving agent to extend the shelf life of foods containing oils and fats is attributed to the compound's ability to protect lipids against oxidation. A detailed search of existing literature revealed that there is currently no comprehensive review available on this important molecule. Hence, the present work includes the history, synthesis, pharmaceutical applications and toxicity studies of myricetin. This report also highlights structure-activity relationships and mechanisms of action for various biological activities.
Artemisia and its allied species have been employed for conventional medicine in the Northern temperate regions of North America, Europe, and Asia for the treatments of digestive problems, morning ...sickness, irregular menstrual cycle, typhoid, epilepsy, renal problems, bronchitis malaria, etc. The multidisciplinary use of artemisia species has various other health benefits that are related to its traditional and modern pharmaceutical perspectives. The main objective of this review is to evaluate the traditional, modern, biological as well as pharmacological use of the essential oil and herbal extracts of
Artemisia nilagirica, Artemisia parviflora,
and other allied species of Artemisia. It also discusses the botanical circulation and its phytochemical constituents viz disaccharides, polysaccharides, glycosides, saponins, terpenoids, flavonoids, and carotenoids. The plants have different biological importance like antiparasitic, antimalarial, antihyperlipidemic, antiasthmatic, antiepileptic, antitubercular, antihypertensive, antidiabetic, anxiolytic, antiemetic, antidepressant, anticancer, hepatoprotective, gastroprotective, insecticidal, antiviral activities, and also against COVID-19. Toxicological studies showed that the plants at a low dose and short duration are non or low-toxic. In contrast, a high dose at 3 g/kg and for a longer duration can cause toxicity like rapid respiration, neurotoxicity, reproductive toxicity
,
etc. However, further in-depth studies are needed to determine the medicinal uses, clinical efficacy and safety are crucial next steps.
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EMUNI, FIS, FZAB, GEOZS, GIS, IJS, IMTLJ, KILJ, KISLJ, MFDPS, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, SBMB, SBNM, UKNU, UL, UM, UPUK, VKSCE, ZAGLJ
Adequate water resource management is essential for fulfilling ecosystem and human needs. Nainital Lake is a popular lake in Uttarakhand State in India, attracting lakhs of tourists annually. Locals ...also use the lake water for domestic purposes and irrigation. The increasing impact of climate change and over-exploration of water from lakes make their regular monitoring key to implementing effective conservation measures and preventing substantial degradation. In this study, dynamic change in the water spread area of Nainital Lake from 2001 to 2018 has been investigated using the multiband rationing indices, namely normalized difference water index (NDWI), modified normalized difference water index (MNDWI), and water ratio index (WRI). The model has been developed in QGIS 3.4 software. A physical GPS survey of the lake was conducted to check the accuracy of these indices. Furthermore, to determine the trend in water surface area for a studied period, a non-parametric Mann–Kendall test was used. San’s slope estimator test determined the magnitude of the trend and total percentage change. The result of the physical survey shows that NDWI was the best method, with an accuracy of 96.94%. Hence, the lake water spread area trend is determined based on calculated NDWI values. The lake water spread area significantly decreased from March to June and July to October at a 5% significance level. The maximum decrease in water spread area has been determined from March to June (7.7%), which was followed by the period July to October (4.67%) and then November to February (2.79%). The study results show that the lake’s water spread area decreased sharply for the analyzed period. The study might be helpful for the government, policymakers, and water experts to make plans for reclaiming and restoring Nainital Lake. This study is very helpful in states such as Uttarakhand, where physical mapping is not possible every time due to its tough topography and climate conditions.
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IZUM, KILJ, NUK, PILJ, PNG, SAZU, UL, UM, UPUK
Tinospora cordifolia is a popular medicinal plant which is used in several traditional medicines to cure various diseases. The common names are Amrita and Guduchi and belong to the family of ...Menispermaceae. It is considered an essential herbal plant of Indian system of medicine (ISM) and has been used in the treatment of fever, urinary problem, dysentery, skin diseases leprosy, diabetes, and many more diseases. The plant reported containing chemical compound including Alkaloids, Terpenoids, Lignans, Steroids and others that establish the phytochemistry and pharmacological activity of Tinospora cordifolia. The present review highlights the pharmacological importance viz antioxidant activity, antimicrobial activity, antibacterial activity, antifungal activity, anti-diabetic activity, antistress activity, hypolipidaemic effect, hepatic disorder, anticancer anti HIV potential, antiosteoporotic effects, antitoxic effects, wound healing, anticomplementary activity, and immunomodulating activity, systemic infection and Parkinson ̓s disease.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
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