The main objectives of this research were twofold: firstly, to evaluate tourists’ perception of Gornje Podunavlje Special Nature Reserve, one of the four significant protected areas within the ...Serbian part of Mura-Drava-Danube Biosphere Reserve, and secondly, to identify the motivations behind tourists’ visits to wetlands and their overall satisfaction with the visits. In addition, this study was also focused on the relationships between aforementioned constructs and tourists’ socio-demographic characteristics and visit characteristics. Finally, this study attempts to address the relationships between tourists’ motives for their visit, their image perception and satisfaction. The research findings showed that each of the three remaining factors had significant relationships with Satisfaction and experience. The research was conducted in the form of the survey in the period between May 2020 and April 2022 on the sample of 216 visitors. The research findings showed that each of three remaining factors had significant relationships with Satisfaction and experience. Relationships are also found between identified improvement requirements, Motivation for spending time particularly in wetlands, and perceived biodiversity image. Finally, there are significant relationships between duration of the visit with Satisfaction and experience and Motivation for spending time in nature and future behavior. Practical implications of the research results might be beneficial for managers of wetland destinations, in order to improve the offer in line with tourists’ preferences.
Although cross-cultural interactions and cultural bubbles have been researched extensively in tourism, these issues have often been viewed one-sidedly. More precisely, in contemporary literature, ...cultural bubbles are mostly considered one-sided biases that prevent tourists from fully enjoying the culture of their hosts. Besides that, it is important to bear in mind that a tourist offer itself is also formed from the perspectives of tourism experience designers and tourism managers. Therefore, it is important to consider how the perception of a tourist offer is distorted by looking from inside the bubble of tourist culture. This paper highlights managers? cultural biases in designing tourist experiences, which have often been overlooked in cross-cultural tourism studies. It is crucial to have this discussion now so that the global tourist industry can continue to provide local experiences, as tourism managers and employees in the sector are increasingly interacting with people from diverse cultural contexts. This might be beneficial for the cultural expression of destinations, on the one hand, as well as for providing more valuable experiences for tourists, on the other.
The main aim of this study was to research the way in which the local community members' socio-demographic characteristics, on the one hand, and presentation of the industrial heritage, on the other, ...shape their perception of sustainable tourism development, based on German industrial heritage. More precisely, the focus was on industrial heritage of a minority population in the Autonomous Province of Vojvodina, Serbia, formerly part of the Austro-Hungarian Empire. The study assessed knowledge of the industrial heritage of the region, the German contributions, and whether these former sites of production should be developed as tourism offerings. The survey research was conducted in the period between October 2021 and March 2022 using the 44-items Sustainable Tourism Attitude Scale (SUS-TAS) scale, on a sample of 300 members of the local community. Several SUS-TAS factors were identified, and the results may help different stakeholders in tourism and culture. The research results might help to various stakeholders, from local residents to DMOs or institutes for cultural protection, to find the way how to deal with the hidden gems. Also, this paper fills the literature gap, due to the fact that the research was based on SUS-TAS scale, mostly used in nature-based tourism issues.
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BFBNIB, NUK, PILJ, SAZU, UL, UM, UPUK
Individual values shaped in the early years of each individual might be reflected in the perception of the business environment. Therefore, this research explored whether there are significant ...differences in employees’ perceptions of the established dimensions of corporate social responsibility (CSR), namely philanthropic, legal, economic and ethical, based on differences in the importance of individual values (IV). The research results show that each of the CSR dimensions differs according to the respondents’ IVs. More precisely, there are significant differences in the respondents’ perceptions of the philanthropic dimension of CSR based on differences in the evaluation of sense of belonging, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. Differences in perceptions of the legal dimension of CSR exist only in the case of differences in the evaluation of self-respect. The research results also show that there are significant differences in perceptions of the economic dimension of CSR, based on differences in the evaluation of sense of belonging, warm relationships, fun and enjoyment in life, security, self-respect and sense of accomplishment. Finally, significant differences in the perception of the ethical dimension of CSR exist in the case of differences in sense of belonging, excitement, warm relationships, being well respected, fun and enjoyment of life, security, self-respect and sense of accomplishment. The results could provide the basis of information on how IVs can motivate employees to understand and participate in the proactive management of CSR activities in sensitive environments, such as national parks or other protected areas that become a central meeting place for tourists and employees.
Purpose - The purpose of this research was to explore the effect of pandemic development on Generation Z representatives in the sector of Tourism and Hospitality and their perception regarding ...required actions for ensuring the business success in times of the crisis. The most important fact is reflected in a sample structure, which obtained representatives of Generation Z, who will soon directly influence the business by taking over majority of leading positions. It was interesting to research reactions to the crisis from the perspective of generation who tackled the crisis for the first time in their life. Methodology - The research was conducted in the period June-October 2021, on the basis of the survey in Rijeka. The sampling obtained 122 students of tourism management. Collected data were analyzed on the basis of descriptive statistics and exploratory factor analysis in SPSS. Findings - Results shed light on the influence of the CO VID-19 pandemic on the acceptability of responsive and non-responsive management strategies. The research resulted in five factors: Communication strategy, Crisis management strategy, Marketing and financial strategy, Readiness for immediate adaptation to changes and Non-responsive strategy. Contribution - The main contribution is to provide a guideline for developing tourism during the time of the crises, in order to enable a recovery of the economy in wider terms, and tourism in narrow one. The research findings are contributing to a better insight into such behavior, and provide important information for disaster managers, educators, government, and policymakers for adjusting their strategies and management responses to the crisis.
Članovi lokalne zajednice smatraju se jednim od ključnih skupina dionika za razvoj održivoga
turizma, ne samo kao pružatelji usluga, nego i kao važan segment procesa donošenja odluka u
razvoju ...turizma. U skladu s time ovo se istraživanje usmjerilo na njihove percepcije potencijalnih
turističkih aktivnosti temeljem resursa koji se još uvijek ne vrednuju u turističke svrhe.
Nameće se pitanje žele li se članovi lokalne zajednice uključiti te percipiraju li industrijsku
baštinu kao pogodnu za lokalni razvoj. Istraživanje je provedeno na uzorku industrijske baštine
u Vojvodini (autonomna pokrajina u Srbiji, ranije dio Austro-Ugarskog Carstva), obilježene
povijesnim, kulturnim, tehničkim, arhitektonskim i obrazovnim vrijednostima industrijske
baštine Nijemaca kao nacionalne manjine. Istraživanje temeljeno na skali SUS TAS sastavljenoj
od 44 čestice provedeno je na uzorku od 300 ispitanika između listopada 2021. i ožujka
2022. godine. Kao glavni nalazi ističu se pozitivni stavovi članova lokalne zajednice o održivom
razvoju industrijske baštine, ali i njihovo nedovoljno znanje o vrijednostima u smislu njemačkog
industrijskog nasljeđa unutar lokalne sredine. Rezultati istraživanja mogli bi koristiti
stručnjacima u polju turizma i kulture za razvoj domaćeg i međunarodnog turizma.
