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  • Board political ideological... Board political ideological diversity and information exposure as antecedents to value creation and value appropriation
    Hudson, Kerry; Morgan, Robert E. The Journal of product innovation management, 11/2023, Volume: 40, Issue: 6
    Journal Article
    Peer reviewed

    Abstract Strategic emphasis is a critical decision reflecting a firm's relative proclivity toward value creation versus value appropriation. Despite the increasing role of the board in setting the ...
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  • A Generalized Multidimensio... A Generalized Multidimensional Scale for Measuring Customer Engagement
    Vivek, Shiri D.; Beatty, Sharon E.; Dalela, Vivek ... Journal of marketing theory and practice, 10/2014, Volume: 22, Issue: 4
    Journal Article
    Peer reviewed

    As firms work tod engage customers better, researchers have attempted to understand customer engagement (CE) empirically. CE goes beyond purchase and is the level of the customer's (or potential ...
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  • Ideological homophily in bo... Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity?
    Hudson, Kerry; Morgan, Robert E. Corporate governance : an international review, 20/May , Volume: 30, Issue: 3
    Journal Article
    Peer reviewed

    Research issue A consistent feature of social networks is homophily: the tendency for people to interact with similar others. Psychological and sociological research suggests that homophily is most ...
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  • Defining and Measuring Diag... Defining and Measuring Diagnostic Uncertainty in Medicine: A Systematic Review
    Bhise, Viraj; Rajan, Suja S.; Sittig, Dean F. ... Journal of general internal medicine : JGIM, 01/2018, Volume: 33, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Background Physicians routinely encounter diagnostic uncertainty in practice. Despite its impact on health care utilization, costs and error, measurement of diagnostic uncertainty is poorly ...
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  • Customer Engagement: Explor... Customer Engagement: Exploring Customer Relationships Beyond Purchase
    Vivek, Shiri D.; Beatty, Sharon E.; Morgan, Robert M. Journal of marketing theory and practice, 04/2012, Volume: 20, Issue: 2
    Journal Article
    Peer reviewed

    Using qualitative studies involving executives and customers, this study explores the nature and scope of customer engagement (CE), which is a vital component of relationship marketing. We define CE ...
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  • Strategic entrepreneurship ... Strategic entrepreneurship behaviour and the innovation ambidexterity of young technology-based firms in incubators
    Hughes, Mathew; Hughes, Paul; Morgan, Robert E ... International small business journal, 05/2021, Volume: 39, Issue: 3
    Journal Article
    Peer reviewed
    Open access

    Innovation ambidexterity is especially complex for young technology-based firms because they are resource-challenged and knowledge deficient in strategic terms; but they possess considerable scope ...
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  • Product-market strategy and... Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
    Vorhies, Douglas W.; Morgan, Robert E.; Autry, Chad W. Strategic management journal, December 2009, Volume: 30, Issue: 12
    Journal Article
    Peer reviewed

    We report on two studies (a single and a multi-industry) that empirically investigate a nomological network of relationships between strategic business unit product-market strategy (differentiation, ...
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