The positive benefits of digitalisation are nowadays generally recognised and acknowledged by companies and are typically seen as essential in a rapidly and constantly changing business environment. ...Yet the level of digitalisation is still below expectations, especially among small and medium-sized enterprises. Several factors are behind it, ranging from high-cost concerns and management styles to a lack of knowledge etc. The present study reviews one of these aspects, the contradictory relationship between digitalisation and sustainability, with the aim of exploring the potential of digitalisation in the future and outlining new development strategies for small organisations. This research explores the perceived impact of digitalisation on sustainability based on the opinions of SME owners and managers in the V4 countries, Bulgaria and Serbia, using a quantitative method through a questionnaire survey. Based on their perception on the topic, the surveyed organisations can be divided into two groups (Concerned Inspired, Indifferent Conservatives) and accordingly can achieve a state of balanced digitainability, where both sustainability and digitalisation performance are outstanding with different strategic steps.
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IZUM, KILJ, NUK, PILJ, SAZU, UL, UM, UPUK
SMEs operating in the 21st century must face several challenges including a push towards digital transformation, reorganising business operations to maintain sustainability but on the other hand not ...to lose profit and keep the business running. This paper aims to reveal whether the profit and the high rate of digitalisation or the sustainability concerns are the main driving forces of SMEs in Hungary and Slovakia. The paper analyses 210 observed SMEs and uses the CHAID decision tree method parallel to factor and cluster analyses to explore the similarities and differences in Hungarian and Slovakian SME behaviours. The results show Slovakian SMEs have a more positive attitude to digitalisation; both Hungarian and Slovakian SMEs are split into two groups in terms of approach to digitalisation and sustainability while the significant differences vary provided the questions of cost and resource reduction, extension of product life cycle or higher productivity are concerned. SMES in both countries agree that business models need to be adjusted to digitalisation and sustainability while they are concerned about the negative impact of digitalisation although significantly differently.
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IZUM, KILJ, NUK, PILJ, SAZU, UL, UM, UPUK
Security is considered a basic human need, according to Maslow’s hierarchy; however, it is hard to define exactly what the term means. Globalization, the digital environment, bring new dimensions and ...increasingly diverse interpretations of security to life. These new approaches, while reducing the consistency of the concept, allow an understanding of individual attitudes towards security. In recent years, several researchers have analyzed the psychological dimension of security at a personal level and ontological security in relation to citizens, residents, employees and students; however, based on a review of research history, there is still a scientific gap with regard to the perspective of customers and consumers. Accepting the fact that market actors are increasingly taking their share of creating a secure environment, in our empirical study we focus on corporate involvement and contribution through an examination of consumers’ perceptions of security. Corporate security is originally a field supporting the smooth operation of the organization, but nowadays it has become an important element of corporate strategy and also a factor of competitiveness. Keeping that in mind, our objective is to get a picture of how consumers judge the contribution of companies to the general sense of security in Hungary, what security-related tasks they expect from the corporate actors, and how they feel about a company’s security-related performance. In our study, we develop the ontological security model of consumers, into which we integrate—next to the individual socio-psychological features and the macro-environmental elements—the dimension of the assessment of corporate performance, the possible components of which are analyzed during the quantitative primary research.
This study analyses the features, channels and functionality of intern (internal) communication. On the basis of theoretical models and results of empirical studies it is no question for 21st century ...researchers that well-managed internal communication is a possible indicator of corporate success. The question is to what extent this fact is recognized by business leaders and how the result of conscious or less conscious communication management boils down based on employees' assessment. Using non-representative research results, this study aims to show what kind of characteristics can describe intern communication practices in enterprises having a different number of employees.
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CEKLJ, NUK, ODKLJ, UL, UM, UPUK
Ovaj rad analizira obilježja, kanale i funkcionalnost interne komunikacije. Na temelju teoretskih modela i rezultata empirijskih istraživanja, za znanstvenike 21. stoljeća nema sumnje da je ...kvalitetno upravljana interna komunikacija mogući pokazatelj
poslovnog uspjeha. Pitanje je samo do koje mjere ovu činjenicu priznaju poslovni rukovoditelji te kako rezultate svjesnog ili manje svijesnog komunikacijskog upravljanja percipiraju zaposlenici. Koristeći ne-reprezentativne rezultate istraživanja svrha ovog rada
je prikazati različite karakteristike kojima se opisuju interne komunikacijske prakse u tvrtkama s različitim brojevima zaposlenika.
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CEKLJ, NUK, ODKLJ, UL, UM, UPUK
A biztonságfogalom értelmezése körül zajló, egyre fokozódó diskurzus következményként napjainkra a biztonság elvont, országhatárhoz köthető, a nemzetbiztonságra leszűkítő értelmezése alapjaiban ...megváltozott. A kilencvenes évektől a tradicionális államközpontú, biztonságpolitikai megközelítés ellenpontjaként megjelentek a humán-, illetve a személyes biztonság létjogosultságát hangsúlyozó paradigmák, amelyek a biztonságot szubjektív, percipiált érzésként definiálják. A pszichológiai biztonság, valamint az ontológiai biztonság összetevői a fent leírt változások nyomán kerültek a tudományos érdeklődés fókuszába. A tanulmány célja, hogy képet adjon arról, hogyan ítélik meg a fogyasztók a vállalatok általános biztonságérzethez való hozzájárulását, milyen a biztonsághoz köthető feladatokat várnak el a gazdasági szereplőktől, és miként viszonyulnak a vállalatok ezen a területen nyújtott teljesítményéhez. A szerzők elemzésük eredményként felállítják a fogyasztók ontológiai biztonságának modelljét, amelybe az egyéni szociopszichológiai jellemzők és a makrokörnyezeti elemek mellé, beemelik a vállalati teljesítmény megítélésére vonatkozó dimenziót, amely tényező lehetséges összetevőit kvantitatív, primer kutatás során vizsgálják.
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CEKLJ, IZUM, KILJ, NUK, ODKLJ, PILJ, PNG, SAZU, UL, UM, UPUK
The underlying factors of the purchase decision process of bottled mineral water have been a less studied area. The typically related attributes of consumer judgement in the case of low involvement ...can vary widely, ranging from price sensitivity to habits. However, assessing the role of brand reputation and trust from a sensory perception perspective is not a common approach. This paper examines the impact of trust on consumer value judgements for a frequently consumed beverage such as mineral water. Combining trust and sensory attributes with the Expectation-Disconfirmation Theory (EDT) framework provides insights into the weight of taste, trust and reputation in product evaluation. A tasting experiment was carried out using a representative systematic random sampling method. A mixed method was applied; EDT was used to analyze quantitative data and grounded theory methodology was performed in the case of qualitative data. Results indicate complete assimilation for the most preferred brand and negative contrast for less well-known brands. It can be stated that the applied methodology is suitable as a certain kind of trust measurement and also can function particularly well as a reinforcement and complement to other methodologies (e.g., neuromarketing methods). This study suggests that brand names positively influence value judgment. Origin bounded brands compared to imported brands can help companies mitigate trust issues in developing countries as they convey a particular reputation, which helps reinforce trust.
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