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  • Supply chain transparency: ... Supply chain transparency: A bibliometric review and research agenda
    Montecchi, Matteo; Plangger, Kirk; West, Douglas C. International journal of production economics, August 2021, 2021-08-00, 20210801, Volume: 238
    Journal Article
    Peer reviewed

    Many organizations are confronted with the challenge of improving supply chain transparency not only to meet regulatory requirements, but also to optimize operations, guarantee the quality of ...
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  • Choosing among alternative ... Choosing among alternative new product development projects: The role of heuristics
    West, Douglas C.; Acar, Oguz A.; Caruana, Albert Psychology & marketing, November 2020, 2020-11-00, 20201101, Volume: 37, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    The initial screening decision that marketing managers make is critical. It requires the selection of what innovation project to invest in, which is fundamental to marketing success. However, our ...
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  • Transgenic mice for in vivo... Transgenic mice for in vivo epigenome editing with CRISPR-based systems
    Gemberling, Matthew P; Siklenka, Keith; Rodriguez, Erica ... Nature methods, 08/2021, Volume: 18, Issue: 8
    Journal Article
    Peer reviewed
    Open access

    CRISPR-Cas9 technologies have dramatically increased the ease of targeting DNA sequences in the genomes of living systems. The fusion of chromatin-modifying domains to nuclease-deactivated Cas9 ...
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  • Perceptual determinants of ... Perceptual determinants of nonprofit giving behavior
    Sargeant, Adrian; Ford, John B.; West, Douglas C. Journal of business research, 02/2006, Volume: 59, Issue: 2
    Journal Article
    Peer reviewed

    This paper provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant ...
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  • The Prognostic Significance... The Prognostic Significance of the Biomarker p16 in Oropharyngeal Squamous Cell Carcinoma
    Oguejiofor, K.K; Hall, J.S; Mani, N ... Clinical oncology (Royal College of Radiologists (Great Britain)), 11/2013, Volume: 25, Issue: 11
    Journal Article
    Peer reviewed

    Abstract Aims There is an increasing incidence of human papillomavirus (HPV)-positive oropharyngeal squamous cell cancers (OPSCC) mostly associated with favourable outcomes. p16 immunohistochemistry ...
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  • Practitioner and Customer V... Practitioner and Customer Views of Advertising Creativity: Same Concept, Different Meaning?
    West, Douglas C.; Kover, Arthur J.; Caruana, Albert Journal of advertising, 12/2008, Volume: 37, Issue: 4
    Journal Article
    Peer reviewed

    This paper examines and compares definitions of advertising creativity held by samples of New York agency practitioners and members of the television-viewing public. Specifically, the research ...
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  • E-LOYALTY IS NOT ALL ABOUT ... E-LOYALTY IS NOT ALL ABOUT TRUST, PRICE ALSO MATTERS: EXTENDING EXPECTATION-CONFIRMATION THEORY IN BOOKSELLING WEBSITES
    Valvi, Aikaterini C; West, Douglas C Journal of electronic commerce research, 02/2013, Volume: 14, Issue: 1
    Journal Article
    Peer reviewed

    Identifying factors that influence customers' e-loyalty is paramount for practitioners and academics to develop successful marketing strategies and behavioral models. Online bookselling is a rapid ...
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  • Low-loss hollow-core silica... Low-loss hollow-core silica/air photonic bandgap fibre
    Koch, Karl W; Smith, Charlene M; Venkataraman, Natesan ... Nature, 08/2003, Volume: 424, Issue: 6949
    Journal Article
    Peer reviewed

    Photonic bandgap structures use the principle of interference to reflect radiation. Reflection from photonic bandgap structures has been demonstrated in one, two and three dimensions and various ...
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