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1.
  • History matters: The role o... History matters: The role of history in corporate brand strategy
    Iglesias, Oriol; Ind, Nicholas; Schultz, Majken Business horizons, January-February 2020, 2020-01-00, Volume: 63, Issue: 1
    Journal Article
    Peer reviewed

    This article explores how an organization can use its history to define and deliver its corporate brand strategy. We specifically look at Adidas, which, having rejected its history at one stage, ...
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  • ADIDAS Sportswear Brand Pop... ADIDAS Sportswear Brand Popularity Model in Iranian Consumers
    Vahid Saatchian; Bahador Azizi; Mahdi Talebpour Sports business journal (Online), 01/2021, Volume: 1, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Purpose: This research aimed to test the influential factors that lead to the popularity of sportswear brands like Adidas AG in consumers from the perspective of physical education ...
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3.
  • Investigating the Knuckleba... Investigating the Knuckleball Effect in Soccer Using a Smart Ball and Training Machine
    Eager, David; Ishac, Karlos; Zhou, Shilei ... Sensors, 05/2022, Volume: 22, Issue: 11
    Journal Article
    Peer reviewed
    Open access

    The term knuckleball in sporting jargon is used to describe a ball that has been launched with minimal spin, resulting in a trajectory that is erratic and unpredictable. This phenomenon was first ...
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Available for: IZUM, KILJ, NUK, PILJ, PNG, SAZU, UL, UM, UPUK
4.
  • Critical Discourse Analysis... Critical Discourse Analysis on Representation of Racism and Solidarity in Adidas's Tweets
    Indrawati, Desi Lingua cultura, 07/2021, Volume: 15, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    The research aimed to analyze how Adidas uses Twitter to convey messages about racism and solidarity in its tweets. Methodologically, the research applied a descriptive qualitative study on the ...
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  • “Other Customer” Perception... “Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach
    Anton, Anca The American behavioral scientist (Beverly Hills), 03/2024
    Journal Article
    Peer reviewed

    This study addresses the knowledge and research gaps regarding the “other customer” concept within the consumer–brand identification paradigm, drawing on branding and consumer behavior theories. We ...
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  • ADIDAS: An Examined Approac... ADIDAS: An Examined Approach for Enhancing Cognitive Load and Attitudes towards Synchronous Digital Learning Amid and Post COVID-19 Pandemic
    Salem, Mostafa Aboulnour; Sobaih, Abu Elnasr E International journal of environmental research and public health, 12/2022, Volume: 19, Issue: 24
    Journal Article
    Peer reviewed
    Open access

    SARS-CoV-2 (COVID-19) has disrupted university education and turned it into distance learning for at least one semester in many countries, including the Kingdom of Saudi Arabia (KSA). However, there ...
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8.
  • Staking Cosmopolitan Claims... Staking Cosmopolitan Claims: How Firms and NGOs Talk About Supply Chain Responsibility
    Moosmayer, Dirk C.; Davis, Susannah M. Journal of business ethics, 05/2016, Volume: 135, Issue: 3
    Journal Article
    Peer reviewed

    Non-governmental organizations (NGOs) increasingly hold firms responsible for harm caused in their supply chains. In this paper, we explore how firms and NGOs talk about cosmopolitan claims regarding ...
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9.
  • Resisting Protectionism Resisting Protectionism
    Milner, Helen V 02/2021
    eBook

    Why didn't the protectionist spiral of the 1920s reappear in the 1970s in light of similar economic and political realities? In Resisting Protectionism , Helen Milner analyzes the growth of ...
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Available for: NUK, UL
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  • Peso de las marcas de ropa ... Peso de las marcas de ropa deportiva dentro del fútbol europeo de élite a través del patrocinio. 'Marketing' y competencia entre Adidas y Nike
    Mayorga, Santiago Index.comunicacion, 01/2021, Volume: 11, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    https://doi.org/10.33732/ixc/11/01Pesode La presente investigación pretende dilucidar cuál es el peso que ostentan las grandes marcas de ropa deportiva en cuanto a patrocinios dentro del futbol ...
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