This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on ...credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The research objective is to identify source derogation in terms of credibility to create advertising value and a positive attitude towards advertisements launched through the Facebook social network. In this regard, the study used three distinct sources to generate and introduce product promotional messages: an associative reference group, an aspirational reference group and marketers themselves. This research revealed significant differences in developing advertisement value and forming a favourable attitude towards advertisements when the product-related message was developed by these three distinct groups, who have different source derogations.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Facebook-related psychological phenomena attracted the great interest of researchers, but to date experiences of Facebook (FB) users were usually operationalized through few objective behavioral ...measures or through questionnaires which focused only on specific aspects of FB use. This study aimed to construct a comprehensive questionnaire which will capture deeper psychological processes that take place on FB. Through the EFA and CFA, we extracted five dimensions of FB behaviors: Compensatory use of FB, Self-presentation on FB, Socializing and seeking sexual partners through FB, FB addiction, and FB profile as the virtual self. Compensatory and addictive Facebook use is related to personality traits that indicate poor social adaptiveness, such as social anxiety, low conscientiousness, neuroticism, introversion, and low agreeableness, while Self-Presentation on FB further contributes to this maladaptive process. Seeking new friends and intimate partners through Facebook is related to sensation seeking and social anxiety. Realistic virtual representation of one's personality on Facebook is characteristic of individuals who are socially anxious and open to experiences. The scale Psycho-Social Aspects of Facebook Use (PSAFU) covers the wide range of psychological FB phenomena and should be used by researchers interested in a detailed examination of FB users' experiences.
•Psycho-social aspects of Facebook use can be described through five dimensions.•The excessive Facebook use is related to social anxiety.•Compensatory and addictive use of Facebook is characteristic of socially unadapted individuals.•Sensation seekers and socially anxious persons actively seek new friends on Facebook.•Facebook profile has become an important aspect of personal identity for certain people.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
This paper examines the 2016 US presidential election campaign to identify problems with, causes of and solutions to the contemporary fake news phenomenon. To achieve this, we employ textual analysis ...and feedback from engagement, meetings and panels with technologists, journalists, editors, non-profits, public relations firms, analytics firms and academics during the globally leading technology conference, South-by-South West, in March 2017. We further argue that what is most significant about the contemporary fake news furore is what it portends: the use of personally and emotionally targeted news produced by algo-journalism and what we term "empathic media". In assessing solutions to this democratically problematic situation, we recommend that greater attention is paid to the role of digital advertising in causing, and combating, both the contemporary fake news phenomenon, and the near-horizon variant of empathically optimised automated fake news.
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BFBNIB, NUK, PILJ, SAZU, UL, UM, UPUK
The authors study the practice of promoting idea campaigns in social networks via the well-known Share/Tweet button. They analyze data about 53 civic participation initiatives collected from ...IdeaScale, one of the leading online idea management platforms today, and unveil a considerable misconception about the effectiveness of the practice. The article highlights open challenges and suggests a set of alternative techniques to leverage on the ideation capacity of social networks.
Mixed results have been found regarding the relationship between social media use and depressive symptoms. This study aims to explore the moderating roles of neuroticism, envy and Facebook social ...comparison in the relationship between Facebook usage and depressive symptoms. A sample of 282 participants were recruited from Amazon Mechanical Turk. They completed a battery of online questionnaires including measures of neuroticism, Facebook use, Facebook social comparison, envy and depressive symptoms. In the present study, the correlation between Facebook use and depressive symptoms was not statistically significant. Nevertheless, we found a significant interactive effect between time spent on Facebook and neuroticism. The positive association between time spent on Facebook and depressive symptoms was only found among those high in neuroticism but not among those low in neuroticism. Facebook social comparison and envy did not significantly moderate the effect of time spent on Facebook on depressive symptoms. Potential explanations and implications of the results were discussed.
•Neuroticism moderated the relationship between Facebook use and depressive symptoms.•The Facebook-depression linkage was found only among people high in Neuroticism.•Social comparison and envy did not moderate the Facebook-Depression linkage.•Bivariate correlation between Facebook and depression was non-significant.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
With the exponential growth in the mobile device market over the last decade, chatbots are becoming an increasingly popular option to interact with users, and their popularity and adoption are ...rapidly spreading. These mobile devices change the way we communicate and allow ever-present learning in various environments. This study examined educational chatbots for Facebook Messenger to support learning. The independent web directory was screened to assess chatbots for this study resulting in the identification of 89 unique chatbots. Each chatbot was classified by language, subject matter and developer's platform. Finally, we evaluated 47 educational chatbots using the Facebook Messenger platform based on the analytic hierarchy process against the quality attributes of teaching, humanity, affect, and accessibility. We found that educational chatbots on the Facebook Messenger platform vary from the basic level of sending personalized messages to recommending learning content. Results show that chatbots which are part of the instant messaging application are still in its early stages to become artificial intelligence teaching assistants. The findings provide tips for teachers to integrate chatbots into classroom practice and advice what types of chatbots they can try out.
•Finding an educational chatbot is more challenging than discovering a mobile app or website.•We found over 47% of chatbots misleadingly indexed in the educational category in the independent web directory.•Mostly available chatbots on the Messenger deal with learning languages, economic topics, or multiple subject matter.•Chatbots are using decision trees rather than artificial intelligence.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
•Daily stress is positively linked to tendencies towards Facebook Addiction Disorder (FAD).•Offline social support moderates link between daily stress and Facebook use.•Online social support ...positively mediates link between Facebook use and tendencies towards FAD.
The present study investigated the links between daily stress, social support, Facebook use, and Facebook Addiction Disorder (FAD). Two varieties of social support were considered, according to the communication channel: offline and online. In a sample of 309 Facebook users (age: M(SD) = 23.76(4.06), range: 18–56), daily stress was positively related to the intensity of Facebook use and to tendencies towards Facebook addiction. The link between daily stress and intensity of Facebook use was negatively moderated by perceived offline social support, indicating that individuals who received low levels of support offline were particularly likely to increase their Facebook use at higher levels of daily stress. Perceived online social support partly mediated the positive relationship between Facebook use intensity and tendencies towards FAD. It is remarkable that Facebook use intensity is systematically related to both positive (i.e., receiving online social support) and negative (i.e., building up FAD) consequences. Thereby, individuals who receive high levels of social support online tend to be at risk for tendencies towards FAD. Thus, while offline social support might protect mental health, online support might influence it negatively. This should be considered when assessing individuals at risk for obsessive Facebook use and when planning interventions to deal with FAD.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
48.
Understanding Social Media Parwani, Purvi; Choi, Andrew D.; Lopez-Mattei, Juan ...
Journal of the American College of Cardiology,
03/2019, Volume:
73, Issue:
9
Journal Article
Peer reviewed
Open access
Cardiology professionals have used social media platforms such as Twitter to gain exposure to new research, network with experts, share opinions, and engage in scientific debates. The power of social ...media to communicate openly, with wide-reaching access worldwide, and at a rate faster than ever before makes it a formidable force and voice. However, evolving individual and institutional use has resulted in uncertainty for all parties on how to optimally advance this newer digital frontier. Thus, the purpose of this paper is to: 1) introduce the basics of social media usage (with the focus on Twitter); 2) provide perspective on best social media practices in academic and clinical cardiovascular medicine; and 3) present a vision for social media and the future of cardiovascular medicine.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
This study explores the polarization of news content shared on Facebook compared with email using data from the New York Times’ Most Emailed and Most Shared lists over 2.5 years. Employing latent ...Dirichlet allocation and large language models (LLMs), we find that highly polarized articles are more likely to be shared on Facebook (versus email), even after accounting for factors like topics, emotion, and article age. Additionally, distinct topic preferences emerge, with social issues dominating Facebook shares and lifestyle topics prevalent in emails. Contrary to expectations, political polarization of articles shared on Facebook did not escalate post-2020 election. We introduce a novel approach to measuring polarization of text content that leverages generative artificial intelligence models, like ChatGPT, and it is both scalable and cost effective. This research contributes to the evolving intersection of LLMs, social media, and polarization studies, shedding light on descriptive patterns of content dissemination across different digital channels. This paper was accepted by Duncan Simester, marketing. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2023.04134 .
We propose a method for converting a single RGB-D input image into a 3D photo, i.e., a multi-layer representation for novel view synthesis that contains hallucinated color and depth structures in ...regions occluded in the original view. We use a Layered Depth Image with explicit pixel connectivity as underlying representation, and present a learning-based inpainting model that iteratively synthesizes new local color-and-depth content into the occluded region in a spatial context-aware manner. The resulting 3D photos can be efficiently rendered with motion parallax using standard graphics engines. We validate the effectiveness of our method on a wide range of challenging everyday scenes and show less artifacts when compared with the state-of-the-arts.
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