To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of consumer engagement (e.g., likes, comments, ...shares) by simultaneously exploring five different pronoun types (first‐person singular, first‐person plural, second person, third‐person singular, and third‐person plural). Furthermore, this study explores how the effects of these linguistic (pronoun) choices vary across two brand classifications: characteristics (hedonic vs. utilitarian) and offerings (goods vs. services). The proposed multivariate Poisson regression model, analyzing 15,788 unique brand posts from Facebook over an 8‐month period, reveals differences in engagement due to pronoun usage across brand classifications. These results offer a deeper understanding of how the way brands talk to consumers on social media platforms influences consumers' attitudes (likes), propensity to engage with the brand (comments), and willingness to share branded content with their social networks (shares) across different brand classifications.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
Applicant use of impression management (IM) tactics plays a central role in employment interviews. IM includes behaviors intended to create an impression of competence and likability, and avoid ...negative impressions. Applicants can influence interviewers’ impressions using both honest and deceptive IM, but measurement of IM has yet to distinguish these two constructs. The goal of the present research was to develop a self‐report Honest Interview Impression Management (HIIM) measure and use this to investigate differential antecedents and consequences of honest and deceptive IM. We report the results of five independent studies (total N = 1,470 interviewees). Studies 1–3 detail the creation of a self‐report measure of honest IM. Studies 4 and 5 utilize this measure to understand the relations between honest and deceptive IM, and their antecedents and consequences. Results demonstrate that honest and deceptive IM are positively related but distinct constructs that have unique antecedents (i.e., age, individual differences, attitudes, situational, and target characteristics) and differentially impact interview outcomes and ratings. Finally, we present a short measure of honest and deceptive IM to be used for time‐sensitive data collection.
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BFBNIB, FZAB, GIS, IJS, IZUM, KILJ, NLZOH, NUK, OILJ, PILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
This study explores teenage girls' narrations of the relationship between self-presentation and peer comparison on social media in the context of beauty. Social media provide new platforms that ...manifest media and peer influences on teenage girls' understanding of beauty towards an idealized notion. Through 24 in-depth interviews, this study examines secondary school girls' self-presentation and peer comparison behaviors on social network sites where the girls posted self-portrait photographs or “selfies” and collected peer feedback in the forms of “likes,” “followers,” and comments. Results of thematic analysis reveal a gap between teenage girls' self-beliefs and perceived peer standards of beauty. Feelings of low self-esteem and insecurity underpinned their efforts in edited self-presentation and quest for peer recognition. Peers played multiple roles that included imaginary audiences, judges, vicarious learning sources, and comparison targets in shaping teenage girls' perceptions and presentation of beauty. Findings from this study reveal the struggles that teenage girls face today and provide insights for future investigations and interventions pertinent to teenage girls’ presentation and evaluation of self on social media.
•This study examines teenage girls' self-presentation and peer comparison on SNSs.•Teenage girls conform to peer norms when presenting and making sense of beauty.•Edited self-presentation on SNSs is a means of seeking peer recognition.•Peer comparison is considered unhealthy but unavoidable.•Likes and followers are important measures of peer attention and validation.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
Social media users are routinely counseled to cultivate their online personae with acumen and diligence. But universal prescriptions for impression management may prove for vexing for college ...students, who confront oft-conflicting codes of normative self-presentation in digital contexts. Against this backdrop, our research sought to examine the online self-presentation activities of emerging adults (18–24) across an expansive social media ecology that included Facebook, Instagram, LinkedIn, Snapchat, and Twitter. Drawing upon in-depth interviews with 28 Fcollege-aged youth, we highlight how the imagined surveillance of various social actors steered their self-presentation practices in patterned ways. After exploring three distinct responses to imagined surveillance—including the use of privacy settings, self-monitoring, and pseudonymous accounts (including “Finstas,” or fake + Instagram)—we consider the wider implications of a cultural moment wherein users are socialized to anticipate the incessant monitoring of social institutions: family, educators, and above all, (future) employers.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
While online spaces and communities were once seen to transcend geography, the ubiquity of location-aware mobile devices means that today’s online interactions are deeply intertwined with offline ...places and relationships. Systems such as online dating applications for meeting nearby others provide novel social opportunities, but can also complicate interaction by aggregating or “co-situating” diverse sets of individuals. Often this aggregation occurs across traditional spatial or community boundaries that serve as cues for self-presentation and impression formation. This paper explores these issues through an interview study of Grindr users. Grindr is a location-aware real-time dating application for men who have sex with men. We argue that co-situation affects how and whether Grindr users and their behavior are visible to others, collapses or erases contextual cues about normative behavior, and introduces tensions in users’ self-presentation in terms of their identifiability and the cues their profile contains relative to their behavior.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
This study investigates the utility of personality traits and secondary goals as predictors of self‐presentation tactics employed by Facebook users. A structural equation model of self‐presentation ...tactics on Facebook was proposed and tested. Although fit of the initial model was good, the final model, eliminating three paths and adding two others, yielded a significantly better fitting model. Findings show that personality traits predicted concern for secondary goals (N = 477) and that secondary goals predicted the use of various self‐presentation tactics used on Facebook. Results indicated that these personality traits and secondary goals are both theoretically and empirically sound components for the conceptualization of online impression management.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
•The Dark Triad and self-objectification predict men’s social networking site use.•Trait self-objectification and narcissism predicted time spent on SNSs.•Narcissism and psychopathy predicted the ...number of selfies posted on SNSs.•Narcissism and trait self-objectification predicted editing photos posted on SNSs.
An online survey of a nationally representative sample of U.S. men aged 18–40 assessed trait predictors of social networking site use as well as two forms of visual self-presentation: editing one’s image in photographs posted on social networking sites (SNSs) and posting “selfies,” or pictures users take of themselves. We examined the Dark Triad (i.e., narcissism, Machiavellianism, and psychopathy) and trait self-objectification as predictors. Self-objectification and narcissism predicted time spent on SNSs. Narcissism and psychopathy predicted the number of selfies posted, whereas narcissism and self-objectification predicted editing photographs of oneself posted on SNSs. We discuss selective self-presentation processes on social media and how these traits may influence interpersonal relationship development in computer-mediated communication.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
Objective
The present research profiled antisocial personality constructs in relation to tactical self‐presentation behaviors and various beliefs associated with such tactical behavior.
Method
An ...MTurk sample (N = 524; Mage = 37.89; 61% female) completed indices of the Dark Triad (DT; narcissism, Machiavellianism, psychopathy) and self‐reported their use of various self‐presentation tactics, their beliefs about the subjective logic for executing the tactics (which encompassed ratings of the tactics’ utility, ease of execution, and normativity), and the potential for each tactic to arouse self‐recrimination.
Results
Results revealed high convergence between the DT constructs on a relatively malignant approach to self‐presentation. DT constructs related to enhanced usage, enhanced subjective logic, and reduced self‐recrimination ratings for all the tactics, except pro‐social ones (exemplification and apologizing). Nonetheless, results also revealed some notable anticipated instances of nonconvergences between the DT constructs and tactic usage.
Conclusions
The findings highlight that DT constructs function rather similarly at the level of self‐presentation and suggest value in considering the DT constructs as indicative of strategic, subjectively logical image cultivation and defense behavior.
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BFBNIB, DOBA, FZAB, GIS, IJS, IZUM, KILJ, NLZOH, NUK, OILJ, PILJ, PNG, SAZU, SBCE, SBMB, SIK, UILJ, UKNU, UL, UM, UPUK
The tremendous development of the Internet enables people to present themselves freely. Some people may reconstruct their identity on the Internet to build an online identity that is partly or even ...completely different from their real identity in the offline world. Given that research on online identity reconstruction is fragmented, it is important to evaluate the current state of the literature. In this paper, a review of literature related to online identity reconstruction was conducted. This study summarized the theoretical and methodological preferences of relevant research. In addition, it elaborated why and how people engage in online identity reconstruction. The predictors and effects of online identity reconstruction were also discussed. The results of this study provided an overview of the thematic patterns of existing research. This review also identified current research gaps and recommended possible directions for future studies.
Objective
Sadistic pleasure presumably incorporates processes that support an authentic enjoyment of others' pain. However, antagonism confirmation theory, grounded in social‐psychological theorizing ...on identity maintenance and the notion of ego‐syntonicity, suggests that individuals higher in sadism report greater pleasure in response to others' pain because such reports are immoral responses that confirm their self‐views. This alternative conception has yet to be tested.
Method
In two preregistered experiments (total N = 968), participants completed measures of sadism, read about situations involving others' pain, and rated their pleasure. We manipulated the extent to which pleasure from others' pain could be used to signal morality or antagonism.
Results
We found that relatively sadistic people indicated greater pleasure across the studies but, like relatively non‐sadistic people, they altered their pleasure ratings to signal greater morality or less antagonism.
Conclusions
The findings fail to support antagonism confirmation theory, but they support recent perspectives on sadism that suggest that sadistic people may occasionally care about seeming moral (or not seeming antagonistic) and that sadism may be somewhat ego‐dystonic in this respect.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SAZU, SBCE, SBMB, UL, UM, UPUK
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