Archaeological site managers generally recognize the economic benefits of archaeological tourism, but many sites still have many unexploited development opportunities. The importance of connecting ...different providers of products and services is still too often overlooked. Despite several publications dealing with different aspects of archaeological tourism, we found that the definition of one main concept is still missing: the definition of ‘archaeological tourism product.’ The paper is aimed at establishing and explaining this very concept, by providing its definition and categorizing it into different types and components. We moreover point out principlesto be considered in its development and problems related to the loss of authenticity which frequently emerge in its commercialization. Ultimately, our aim is to highlight the importance of developing integral archaeological tourism products that meet the needs and wants of tourists and at the same time ensure preservation and sustainable management of archaeological heritage.
