This paper examines and compares the advertising language use in four video advertisements of two Vietnamese organic skincare brands, namely Cocoon, and Cococherry Mộc An, and two American organic ...skincare brands which are Andalou Naturals and True Botanicals. After providing a brief overview of each company's history and philosophy, the study analyzes the four commercial videos in terms of (1) multimodel texts, i.e. the linguistic, visual, audio, and gestural modes, (2) the ideologies applied in the advertisements, which are greenism, nationalism and consumptionism, and (3) the company's identity and value.
La terminologie de l’entreprise se retrouve bien enracinée dans notre société. L’exigence de rechercher des mots du domaine entrepreneurial dans les dictionnaires est aujourd’hui de plus en plus ...avertie par un public très vaste et hétérogène. Cependant les exigences changent selon les utilisateurs. Un excursus terminologique permettra d’examiner comment les dictionnaires, qui témoignent de la culture de leur époque, représentent le monde de l’entreprise.
Languages are in a constant need of self-enriching while leaving to oblivion their inherited vocabulary used to describe concepts that its speakers may consider obsolete. One of the sources for the ...new terms are the corporate names ascribed to new products and methods by individuals who are part of the industry and whose job is to add new names to new concepts that draw inspiration from personal names, abbreviations, acronyms and imagination of the name givers. Only the umbrella term is related to particular languages and has a natural etymology while further divisions are artificial and intended. Such a process is gradually leading towards an eventual replacement of natural inherited vocabulary with a corporate artificial one thus breaking ties with the linguistic heritage.
L’objectif de ce travail est double. Dans un premier temps, il s’agit d’identifier les concepts définitoires des notions de développement durable et de responsabilité sociale de l’entreprise dans un ...dictionnaire spécialisé par le biais d’une analyse prédicative. Dans un second temps, l’objectif est d’identifier automatiquement les concepts qui sont liés, directement ou indirectement, à ces deux notions et les relations partagées par les deux dans ce type dictionnaire.
Previous literature recommends using stylistic (or rhetorical) devices in presentations such as rhetorical questions (RQs:
Does anyone want bad teeth?
) to make them more professional, to appear more ...charismatic, and to convince an audience. However, in oral presentations, it is not only the
what
that matters in using stylistic devices like RQs, but also the
how
, i.e., the RQs’ prosodic realization. To date, however, virtually no handbook on the way of giving a good presentation scrutinizes this prosodic
how
. Therefore, our investigation focuses on the prosodic realization of German RQs in sales pitches. Specifically, we carry out a perception experiment in which 72 listeners rated both the sales pitch and its speaker based on presentations that contained questions that were lexically biased towards a rhetorical interpretation. They were realized with either the prosody of RQs or information-seeking questions (ISQs:
What time is it?
). An additional baseline condition was constituted by regular declarative statements with the corresponding prosody. More precisely, we investigate whether particular identified prosodic realizations—previously found for German RQs and ISQs—meet the listeners’ expectation in the context of a presentation situation. We found that listeners prefer lexically marked RQs that are produced with a prosody that is characteristic of German ISQs. We therefore suggest that handbooks should provide their readers not only with clear definitions of RQs as a stylistic device in presentations (i.e., the
what
), but also with the respective prosodic realization (i.e., the
how
) to make them a properly implemented stylistic device.
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EMUNI, FIS, FZAB, GEOZS, GIS, IJS, IMTLJ, KILJ, KISLJ, MFDPS, NLZOH, NUK, ODKLJ, OILJ, PNG, SAZU, SBCE, SBJE, SBMB, SBNM, UKNU, UL, UM, UPUK, VKSCE, ZAGLJ
The article deals with an issue of designing a diachronic corpus of regional documents and from the point of documentary linguistics it justifies the necessity of distinguishing a set of parameters ...(constant features) of the document text that might be applied for identifying its genre references and scientific evaluation of its compositional, content and discourse organization. On the basis of a communication situation conditionality that is viewed as a gradable category the author proposes two types of parameters: 1) extralinguistic, that are directly determined by a communicative situation (title, addresser, addressee, function, structure, specificity of the information transmitted, spatial and temporal localization of a document); 2) linguistic (such as completeness, coherence, integrity, and uniformity of the text), that are associated with a communicative situation indirectly, by the extralinguistic parameters, and are referred to text categories. Theoretical basis is supported with the genre parameters of the passport, a document that is presented in the 18 th Archive of documents of the Don Cossack Army offices (preserved in the Archival Fund of Mikhailovsky Stanitsa Ataman, Volgograd Region State Archive). The integrated parameters and their discursive expression justifies the passport as a document with an informative- and-regulatory function, its discursive value in the Voisko Donskoye office work.
This paper explores sellers' addressing behaviours in Chinese e-commerce live streaming discourse by focusing on the impact of gender. Data were drawn from a self-built corpus comprising 120 h of ...transcribed texts from live streaming on Taobao. By conducting a corpus-based analysis, we compared males' and females' keywords for addressing customers and their performative functions of suggestive selling. The findings show that: (1) both males and females use a small percentage of kinship terms; (2) males' ratio of address pronouns to nouns greatly surpasses females', but their frequency of ‘nín’ (deferential you) is much lower than females'; (3) females are more likely to consistently use nouns with the meaning of baby, whereas males prefer utilising diverse friendship terms; and (4) females frequently use a pattern of ‘thank/greet + baby’ to conduct ritual interactions more often than males. We argue that both males' and females' addressing behaviours function to promote successful selling; however, gender distinctions do exist in terms of their lexical choices and pragmatic uses of addressing words. The current study contributes to both pragmatics and the sociolinguistic study of gender and language.
•Provides research data on Chinese addressing behaviors in e-commerce live streaming context.•Explores how sellers manage rapport via address pronouns and nouns for suggestive selling.•Focuses on gender's impact on addressing forms by conducting a corpus-based analysis.•Finds both similarities and differences in males' and females' use of addressing forms.•Contributes to both pragmatics and the sociolinguistic study of gender and language.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
A growing body of literature recognizes the importance of interaction between writers and readers in disciplinary academic texts. An effective way for authors to evaluate their or others' findings, ...methods, and theories is to package propositional information in evaluative ‘that’ patterns (e.g. ‘the author believes that … ‘). These provide various options for evaluating propositions and thematizing the evaluation by signaling either epistemic or attitudinal stance towards the propositional content. While disciplinary differences in the use of this feature have been attested in the literature, there is still a need to confirm the nature of such differences across contrasting disciplines. Adopting a corpus-based approach, we investigate expressions of evaluation and stance signaled via that-complement clauses in published research articles across business and medicine disciplines, drawing on Hyland and Tse's (2005) model of evaluative that-clauses. Evaluative that-clauses were primarily used by authors in both disciplines to comment on their own and previous findings, largely controlled by verbal predicates expressing epistemic assessment towards the evaluated entity. Certain disciplinary conventions were embedded in the use of evaluative that-clauses, indicating how discoursal practices of evaluation and interaction as achieved through such clauses are constructed according to the communicative purposes of texts and disciplinary norms and values.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
The article is aimed at studying changes in the title of pleading documents of the 18 th cen. Due to a comparative analysis of language specificity of Russian legislative acts and regional business ...documentation of the 18 th cen. some differences in the system of descriptive heading were noticed and referred to constant features of this genre of business writing. It is pointed that the texts under analysis might be divided into two groups – applications which call for a judicial decision and the ones that do not require it. In the focus of linguistic analysis the changes in the titles of the pleading text are. The analysis of central and regional documents revealed some asymmetry in the usage of descriptive headings. It is evident that until the end of the 18 th cen. the title chelobitnaya was used to head a private pleading, which was inherited from the prikaz letter style, but could be specified with modifiers like iskovaja, mirovaja, javochnaja, apelljacionnaja. It is proved that due to the time span in the regional business writing a chelobitnaya heading demonstrates decrease in its usage and its specialization is presented in some newly coined equivalents. By the end of 80-s (18 th cen.) the tendency of the heading alignment in the applications that require judicial decisions is noted which may be explained by the Imperator order to keep it out of the documentation norms.
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