The topic of plant‐based meat alternatives (PBMAs) has been discussed for several decades, but it has only recently become one of the hottest topics in the food and research communities. With the ...purpose of investigating the current situation of scientific research on PBMA and determining future research opportunities, the driving forces for PBMA development, a brief history of its progression, key technologies required for production, and the resulting consumer attitudes are summarized. Environmental, human health, and animal welfare concerns are the main factors that have driven the development of PBMA. Although its history can trace back to ancient Asian civilizations, the first generation of PBMA originated in 1960s and a new generation of PBMA designed for carnivore was developed in recently years. Structuring methods such as extrusion and shear cell techniques have been widely studied, but improvements toward the overall appearance and flavor, biological and chemical safety control, as well as the selection of protein sources are also very important for PBMA production. The consumer acceptance of PBMA remains unsatisfactory but is continually improving. Based on those knowledge, future research opportunities include developing more effective strategies for consumer education, providing more scientific evidence for the health properties of PBMA, finding more suitable protein sources to improve the quality of the final products, improving the appearance and flavor, further examining and securing the chemical safety, exploring the structure formation mechanism during the extraction or shearing processes, and developing methods and standards for a quality evaluation of PBMA.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SBCE, SBMB, UL, UM, UPUK
In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries ...and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase organic food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
This research was carried out to enable a better understanding of the attitudes of Hungarian consumers and future users towards 5G technology. The development of 5G technology supports social, ...economic and environmental sustainability together. Among other things, innovative communities, economic progress and a reduction of the carbon footprint can be positive outcomes of 5G. For example 5G benefits the environment in two ways: it helps telecom operators reduce their energy usage, thus lowering their environmental impact, and it provides tools that telecom companies can use to assist others in reducing their environmental footprint. The Partial Least Squares (PLS) regression method was used to establish the correlations between the five factor groups. Research indicates a prevalent skepticism among Hungarian consumers toward 5G technology, characterized by apprehensions regarding health risks and a lack of perceived competitive advantages or inherent business benefits to adopting 5G. This hesitancy must be countered by transparently addressing health concerns, debunking myths, and building a foundational trust in 5G technologies through comprehensive educational and awareness-raising initiatives, aligning technological advancements with consumer confidence and acceptance. 5G must be demystified so that consumers will come to trust the technology and embrace its adoption. Due to the similar technological conditions and historical backgrounds of the Central European Countries (CEC), the results of this research will prove useful to policymakers throughout the region.
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•PLS methodology was used to assess consumers' attitudes towards 5G adoption.•The majority of consumers in Eastern Europe are rejecting 5G, except for technological opened consumers.•Consumers are skeptical about the impact of 5G on health.•The majority of consumers do not recognise the business benefits of 5G.•Education of consumers is necessary for widespread 5G deployment.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
The current study aims to predict consumer's green hotel visit intention by measuring the effect of values (biospheric, egoistic and altruistic) and ascribed responsibility on attitude towards the ...green hotel and general environmental concern in India. A self-administered structured questionnaire was used to collect data from 311 consumers' purposively and analyzed by using covariance-based structural equation modeling (CB-SEM). Results reveal that biospheric values rank high in influencing attitude whereas consumers with higher altruistic values portray the higher environmental concern. Environmental concern was appeared as a significant contributor in shaping of Indian consumers' attitude towards green hotels. Further, consumers with a higher level of ascribed responsibility feel that they are mutually responsible for environmental degradation, thus forming a positive attitude towards green hotels in order to form green hotel visit intention. Further, attitude towards green hotel appears to be the strongest predictor of green hotel visit intention than general environmental concern.
•Ascribed responsibility is identified as an important factor instrumental in shaping the green hotel visit intention•Attitude more strongly and positively affects young consumers’ green hotel visit intention than general environmental concern•Biospheric and altruistic values strongly predict consumers’ attitude towards green hotels environmental concern respectively•Environmental concern was found significantly affecting attitude towards green hotels.•Ascribed responsibility increased the predictive power of model i.e. R2 = 0.386 to R2 = 0.473
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
This paper investigates consumers' behavioural responses to innovative last-mile delivery services (self-collection as an example) in the emerging e-commerce market of Singapore. Anchored on ...theoretical insights from attitude theories and Diffusion of Innovation (DOI) theory, the mediating role of the e-consumers' attitude between their beliefs and their behavioural intention is examined in three competing models. A total of 209 valid survey responses are collected and the data are analysed using Structural Equation Modelling (SEM). Our study suggests an irreplaceable mediating role of attitude in determining the desirability of innovative last-mile delivery services. In particular, a sense of relative advantage and compatibility should be communicated to e-consumers. With an inter-disciplinary effort to integrate consumers' behaviour in the management of last-mile logistics service innovations, this study contributes to the theoretical synthesis of these two streams of research. It also represents a unique angle to manage e-consumers' service concerns from the perceptual and the behavioural perspectives.
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BFBNIB, IZUM, KILJ, NUK, PILJ, SAZU, UL, UM, UPUK
The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical variable in green marketing literature, intending to achieve triple bottom line (TBL). In this context, ...this study aims to validate TPB and its extended form (mediating role of TPB variables), as well as the Theory of Reasoned Action (TRA), to predict Indian consumers’ green product purchase intention. We collected primary data from 521 respondents as input, establishing validity through confirmatory factor analysis (CFA). Our empirical results of structural equation modeling (SEM) show that extended TPB has higher predictability than TPB and TRA in green marketing settings. Consumer attitude and perceived behavioral control significantly predicts purchase intention whereas subjective norm does not. Our findings also suggest that TPB mediates the relationship between environmental concern and green products purchase intention. An additional construct in the new model considerably contributes to improving the understanding of green products purchase intention formation and could become a sustainable mainstream variable.
•The extended Theory of Planned Behavior (TPB) has higher utility over TPB and TRA as a research framework in explaining purchase intention.•Environmental concern has equal and significant effect on attitude and perceived behavioral control.•Subjective norm does not predict purchase intention for green products in India.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
In times of rising organic food popularity, both producers and retailers are faced with the question of how to appropriately price their products. In this paper, we discuss the drivers that influence ...consumer willingness to pay (WTP) for organic food based on a systematic review of the literature in this field over the past two decades (1999–2019). Based on the identified sources, we cluster these WTP drivers into three categories: consumer-related, product-related, and purchasing venue-related factors. Additionally, we review and discuss the methodologies employed in eliciting WTP for organic food. Finally, we attempt to outline potential areas for future research as well as managerial implications.
•Willingness to pay (WTP) for organic food is often driven by environmental concern, health awareness, quality, and locality.•There is conflicting evidence in the literature whether or not socio-demographics significantly influence organic food WTP.•There is a substantial variety in methods to elicit WTP for organic food, with auction-based methods gaining popularity.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Consumers rely on physical touch in offline shopping and vicarious touch (i.e., imagining touch) in online shopping to develop their attitudes toward a product. The subject of how touching (versus ...not touching) affects consumer attitudes toward a product merits studying. However, past research has drawn controversial conclusions regarding the effect of product touch on consumer attitudes. This study conducted a meta‐analysis to resolve this inconsistency and explore the reasons for this inconsistency. It quantitatively analyzed 185 effect sizes in 42 empirical studies conducted between 2003 and 2022. In general, relative to not touching, touching had a positive effect on consumers' attitudes toward a product (ρ $\rho $ = 0.242, p < 0.001), and the effect size was moderate. Furthermore, the positive touch effect was mediated by consumers' cognitive experiences relating to the product and their affective experiences relating to the product. The cognitive path (total indirect effect = 0.068, p < 0.001) being stronger than the affective path (total indirect effect = 0.067, p < 0.001). Importantly, it showed that past inconsistency regarding the touch effect could be explained by moderators including product type (utilitarian versus hedonic), participants' uncertainty avoidance, and type of touch (physical touch versus vicarious touch). This study provides new insights into the product touch literature and offers valuable implications for online and offline retailing and consumer well‐being.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SBCE, SBMB, UL, UM, UPUK
•We review the empirical evidence on the antecedent of green purchase intention.•The study integrates the theory of planned behavior and the green purchase behavior model.•We use MASEM to assess our ...theoretical model.•The MASEM results showed the mediating role of consumer attitude.•The results support the effects of contextual and methodological moderators on our model.
Increasing interests in the development of green purchase intentions have elevated the importance of theories that explain the relationships between attitudes and intentions. The aim of the present research is to meta-analytically integrate the model of green purchase behavior (GPB) and the theory of planned behavior (TPB). We synthesized the research findings of 90 studies (94 samples, n = 38622) and employed meta-analytic structural equation modeling to investigate the empirical fit of the integrated TPB-GPB framework. The findings demonstrated support for the integrated framework and showed mediation role of consumer attitude in the development of green purchase intent. Moreover, the results suggested that the integrated framework assisted the TPB model to enjoy huge fertility by integrating the constructs and/or combining with the GPB model to develop the explanatory power and predictive lenses of green consumer attitudes and green purchase intention.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
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