Gestores públicos têm sido cada vez mais demandados por uma atuação inovadora e de liderança no gerenciamento de equipes, promovendo engajamento para o alcance de resultados. Para desenvolver essas ...competências é importante ir além das exposições teóricas, avançando para a aprendizagem colaborativa e construção de soluções para desafios reais. Este artigo tem como objetivo apresentar a experiência da Fundação João Pinheiro na realização do Programa de Desenvolvimento de Gestores, uma ação de formação desenhada a partir da aprendizagem baseada em problemas. A metodologia utilizada neste trabalho foi um estudo qualitativo a partir de pesquisas bibliográficas e documentais, observação participante e aplicação de questionários.Na etapa de planejamento foi realizada uma pesquisa com os gestores sobre os principais desafios enfrentados. O resultado apontou as competências de liderança e engajamento, gestão de conflitos e comunicação como essenciais para o desenvolvimento gerencial. Após a identificação das competências prioritárias, 38 gestores foram divididos em 6 grupos para trabalhar os temas a partir de uma jornada de design thinking. Os grupos delimitaram os desafios, realizaram uma imersão coletando informações com os usuários, e participaram de exposições teóricas sobre as competências. Algumas propostas apresentadas pelos grupos foram priorizadas para implementação, como a realização de ações de comunicação para o retorno das atividades presenciais e a realização de oficinas de comunicação não violenta, tema que perpassa as três competências trabalhadas. Os resultados alcançados pelo programa foram além do desenvolvimento de competências, promovendo também a integração dos gestores e a implementação de propostas para desafios da instituição.
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2.
Palabras de la redacción Barès, Franck
Management international,
2023, 20230101, Volume:
27, Issue:
2
Journal Article
Peer reviewed
Open access
Pascal Arnaud, en su trabajo “¿Podría el design thinking participativo crear un valor público fuerte y duradero? El caso de la mediateca de Lezoux”, destaca que la literatura que trata acerca de los ...efectos, en términos de creación de valor público, de los métodos de diseño en los servicios públicos de tipo design thinking sigue siendo incompleta. El autor utiliza, en el caso de los servicios culturales de una comunidad de comunas rurales, el modelo SERVQUAL y los conceptos del marketing público para estudiar los resultados obtenidos gracias a un método de design thinking participativo. Muestra que, en este caso, la coherencia, la utilidad percibida, la cohesión social y el aspecto democrático de los servicios aumentan de forma fuerte y sostenible. Vuelven a examinar los EA a partir de una retícula conceptual que combina la lectura estructural y la dinámica. A través del análisis de las declaraciones de misión de 785 empresas emergentes de tecnología educativa, ellos identifican cinco mecanismos a través de los cuales la IA puede beneficiar y transformar el campo de la educación en gestión en un mundo posterior a COVID-19. Su investigación es una de las primeras en proponer un esquema global para comprender mejor el impacto de una tecnología disruptiva en el campo tradicional de la educación superior, y más concretamente en gestión. Benjamin Dubrion, Jean-Yves Juban y Francesca Petrella, en “Dar vida al common purpose de la organización: aplicación al caso de las cooperativas multisocietairas francesas” investigando dentro del marco teórico de Barnard (1938) centrado en el concepto de common purpose, analizan en qué medida las cooperativas multisocietairas (CMS) consiguen regular el comportamiento de una pluralidad de actores en torno a un proyecto común. Basándose en el estudio de cuatro CMS francesas, los autores comprueban que el common purpose no puede decretarse, sino que se construye con el tiempo.
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3.
Making Design Thinking Work Mahmoud-Jouini, Sihem Ben; Fixson, Sebastian K.; Boulet, Didier
Research technology management,
09/2019, Volume:
62, Issue:
5
Journal Article
Peer reviewed
Overview: In their quest to become more innovative, many firms try out new innovation approaches that are brought in from the outside. Design thinking has been one of these sought-after innovation ...approaches in recent years. Design thinking has produced remarkable results in creative firms such as design consultancies, but its implementation in large, established firms has proven to be far more challenging, especially if a strong company culture contradicts the philosophies underlying design thinking. One possible answer to this challenge lies in adapting an innovation approach such as design thinking to its new environment so it can truly take hold. We describe how a large, technology-driven firm proceeded in morphing the design thinking approach to allow it to take root in different parts of the company and over time become an integral part of the firm's innovation activity.
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Design thinking is viewed as an attractive approach to fostering innovation. Interest in this area has increased significantly in recent years, and an increasing number of firms employ this approach, ...especially in the early stages of the innovation process, in which context design thinking is used to gain insights into user needs and generate new ideas. However, empirical evidence regarding the timing and process associated with the deployment of design thinking during the three different phases of the innovation process (fuzzy front end, development and testing, and commercialization) remains very limited. This gap may hinder research and practical advancements regarding when and how to implement design thinking in the innovation process. We explore this problem through a case study of a leading Chinese technology firm in the refrigeration industry using a longitudinal lens. We show that when and how the firm uses the four design thinking practices—(1) user-centeredness, (2) embracing diversity, (3) visualization and (4) iteration—to enable a transition from the fuzzy front end to development and testing and ultimately to commercialize a new product. Moreover, our findings suggest that the firm needs to adapt to the changing innovation goals and dynamically adjusts the content and intensity of design thinking practices as the innovation phase progresses. These findings therefore offer practical guidance for managers adopting design thinking to promote innovation.
•Adopt a longitudinal lens to reveal when and how to implement design thinking.•Design thinking can be introduced dynamically throughout the innovation process.•The emphasis of design thinking implementation varies with the phase of innovation.•Flexible deployment of design thinking practices as the innovation phases progress.•Develop a framework for design thinking implementation in innovation processes.
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For design education, although different international design organizations have developed design thinking models (DTM), these DTMs mainly focus on improving innovation but ignore the actual demands ...of users. This paper proposes a consumer-oriented DTM to implement innovation and evaluation based on accurately grasping users' demands. The consumer-oriented DTM consists of three phases, namely preparation, creation and evaluation. In the preparation phase, the evaluation grid method is used to obtain a three-layer demand chart from skilled users; this chart is then used to design questionnaires to get charm factors. In the creation phase, the concrete charm factors are taken as the design objectives to guide the innovative design. Several methods are integrated, including the objectives tree method, function analysis method, and finite structure method, to obtain a group of alternatives. In the evaluation phase, the original evaluation items are taken as the evaluation criteria, and then the best solution is selected. The highchair is considered a design case to elaborate on how students use the consumer-oriented DTM to carry out design practice. The final results verify that the new DTM applies to classroom teaching, which improves the commercialization of design concepts and cultivates students' ability to communicate with others.
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Bu çalışmanın amacı, Türkiye’de ki çalışanların insan odaklı tasarıma yönelik yaklaşımlarını değerlendirmek amacıyla Chesson (2017) tarafından geliştirilen “Design Thinker Profile – İnsan Odaklı ...Tasarım” isimli ölçeğin geçerlilik ve güvenirlilik analizleri de yapılarak Türkçeye uyarlanmasıdır. Orijinal ölçek, İngilizce olup 27 maddeden ve 3 boyuttan oluşan 6’lı Likert tipi bir ölçektir. Ölçek, ilk olarak Türkçe ve İngilizce diline hakim 6 akademisyen tarafından Türkçeye çevrilmiştir, daha sonra ölçeğin, Türkçe ve İngilizce diline hakim 2 akademisyen tarafından geri çevirisi yapılmıştır ve bu çevirilere dayanarak ölçeğin Türkçe maddelerine karar verilmiştir. Türkçe ve İngilizce diline hakim 30 katılımcıyla yapılan dilsel eşdeğerlik çalışmasında Türkçe ve İngilizce formlar arasındaki korelasyon katsayısı 0,90’ın üzerinde bulunmuştur. 50 katılımcıyla yapılan pilot çalışmada Cronbach Alfa güvenirlilik katsayısı 0,70’in üzerinde, madde-toplam korelasyon katsayıları ise 0,30’un üzerinde çıkmıştır. 419 katılımcıyla gerçekleştirilen büyük örneklem uygulamasında Türkçe uyarlama ölçeğinin Cronbach Alfa güvenirlilik katsayı değeri 0,97, kompozit güvenirlilik katsayısı değeri ise 0,98 olarak bulunmuştur. Yapı geçerliliğini belirlemek için büyük örneklem kapsamında yapılan doğrulayıcı faktör analizi sonucunda uyarlanan ölçeğin kabul edilebilir uyuma sahip olduğu görülmüştür.
Design thinking and the customer journey play a fundamental role in improving service in sports centers. By adopting user-centered approaches, sports facilities can better understand patrons' needs, ...wants and experiences. Design thinking allows managers of these centers to identify opportunities for innovation, develop creative solutions to improve facilities and services, and test these ideas in collaboration with users. By mapping the customer journey, from the first interaction to the post-experience, it is possible to identify critical touchpoints and areas for possible improvements. This not only creates more attractive and functional sporting environments, but also helps build stronger customer relationships, promoting loyalty and satisfaction, which are critical to the long-term success of these establishments. In this article, the authors developed an understanding of the experience that customers of a sports complex are obtaining in relation to the service offered. To achieve this objective, they examined existing definitions and conceptualizations through a brief systematic review of the literature. They then used the design thinking approach and its customer journey tool, in which personas were determined for the sports complex. Next, they carried out the visual development of the customer journey using the value proposition canvas tool, thus obtaining a description of the personas, their journey, what is expected and what they receive from the service, the sentiment curve, as well as their opportunities and pain. Finally, the authors arrived at 3 personas, totaling 25 points of contact, which made it possible to develop actions with the aim of improving the customer experience in the case in question.
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Many systemic design processes include the development and analysis of systems models that represent the issue(s) at hand. In causal loop diagram models, phenomena are graphed as nodes, with ...connections between them indicating a control relationship. Such models provide mechanisms for stakeholder collaboration, problem finding and generative insight and are powerful . These functions are valued in design thinking, but the potential of these models may yet be unfulfilled. We introduce the notion of “leverage measures” to systemic design, adapting techniques from social network analysis and systems dynamics to uncover key structures, relationships and latent leverage positions of modelled phenomena. We demonstrate their utility in a pilot study. By rethinking the logics of leverage, we make better arguments for change and find the place from which to move the world.
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