Much of the research on national identity investigates its negative aspects through the form of nationalism. However, what happens at the opposite end of the spectrum, when someone does not glorify ...the national ingroup but actively rejects it? Across two studies conducted in Serbia ( Ns = 349 and 554), we investigated national identification and disidentification, their antecedents, and consequences. We found no evidence to distinguish between (low) national identification and disidentification. Regarding antecedents of national identification, we found that self-stereotypes (positive and lack of negative) were the most important contributors, followed by right-wing social ideology. Regarding consequences, low national identifiers endorsed wider identities (e.g., European, world citizen) and had higher intentions to migrate. Most strikingly, low identifiers blatantly dehumanized ingroup members, even more so than high identifiers dehumanized (high-status) outgroups. In analyzing qualitative data, we contextualized the quantitative findings by showing that low identification is mainly articulated as a mismatch between self and ingroup prototype, consequently leading to dehumanization. We conclude that low national identification can have detrimental effects, but that more research in the non-Western context is necessary to properly understand this phenomenon.
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NUK, OILJ, SAZU, UKNU, UL, UM, UPUK
The current research examines a new phenomenon, consumer–brand disidentification (CBD), in relation to consumer–brand identification (CBI), their symbolic drivers, and unique outcomes. The model is ...examined in the context of seven nationally-recognized beer brands. As such, three theoretical contributions are made. First, the concept of CBD is revealed as useful in understanding consumers' brand relationships. Second, CBI and CBD are evidenced as capturing an attraction/repulsion dynamic by which brands simultaneously attract and repulse segments of consumer. Third, the results suggest that the influence of self-motives, as represented by the symbolic drivers, differs for CBI and CBD. Overall, the research suggests that capitalizing off of the symbolic properties of a brand is a difficult task as strong brand identities can alienate consumer segments.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK, ZRSKP
This research introduces a multi-component model of ingroup disidentification that distinguishes three disidentification components (detachment, dissatisfaction, and dissimilarity). In Studies 1a ...(N = 168) and 1b (N = 215), the authors developed a measurement scale that assesses these components, and examined alternative factorial structures. Study 2 (N = 115) provides evidence that the disidentification scale performs better at distinguishing between disidentification and nonidentification than an established identification scale. Using additional data from Studies 1b and 2, Studies 3a and 3b examined emotions and behavioral intentions as correlates of disidentification and revealed that the disidentification components predict negative ingroup-directed behavioral intentions (active harm, passive harm, and passive facilitation) and identity concealment over and above measures of identification. Theoretical implications for research on social stigma and social change are discussed.
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BFBNIB, DOBA, IZUM, KILJ, NUK, PILJ, PNG, SAZU, UILJ, UKNU, UL, UM, UPUK
PurposeWith a basis in social identity and equity theories, this study investigates the relationship between employees' perceptions of organizational injustice and their knowledge hiding, along with ...the mediating role of organizational dis-identification and the potential moderating role of benevolence.Design/methodology/approachThe hypotheses were tested with three-wave survey data collected from employees in Pakistani organizations.FindingsThe experience of organizational injustice enhances knowledge hiding because employees psychologically disconnect from their organization. This mediation by organizational dis-identification is buffered by benevolence or tolerance for inequity, which reduces employees' likelihood of reacting negatively to the unfavourable experience of injustice.Practical implicationsFor practitioners, this study identifies organizational dis-identification as a key mechanism through which employees' perceptions of organizational injustice spur their propensity to conceal knowledge, and it reveals how this process might be mitigated by a sense of obligation to contribute or “give” to organizational well-being.Originality/valueThis study establishes a more complete understanding of the connection between employees' perceptions of organizational injustice and their knowledge hiding, with particular attention devoted to hitherto unspecified factors that explain or influence this process.
Based on social identity and cognitive dissonance theories, this study examines the roles that occupational and organizational disidentification play in the relationship between perceived moral ...dirtiness and intention to quit in a sample of 152 casino dealers. The results indicate that the more casino dealers perceive their work to be morally dirty, the higher their levels of occupational and organizational disidentification. Analyses further show that both types of disidentification are positively related to turnover intention. Moreover, occupational status weakens the relationship between occupational disidentification and intention to quit, whereas perceived organizational support alleviates the negative impact that organizational disidentification has on intention to quit. This paper concludes with implications of these findings and directions for future research.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
Research suggests that customer-brand disidentification is a pertinent source for the breakdown of consumer-brand relationships and a reason why consumers turn against brands. However, practical and ...theoretical interest in the study of customer-brand disidentification has been hindered by the absence of a reliable scale with confirmed predictive validity. As a result, the purpose of this study is to develop, operationalize, and test a measure of customer-brand disidentification based on a theoretically valid definition. Drawing on data from six samples, as well as a thorough literature review, the authors develop and validate a scale for measuring customer-brand disidentification. Furthermore, via the application of a nomological net, the authors reveal that customer-brand disidentification is predicated on negative customer emotions after being violated by a brand in a contract breach. Various consumer-based outcomes including patronage reduction and negative word of mouth are found to be consequences of customer-brand disidentification.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UL, UM, UPCLJ, UPUK
Quantification, that is, the shaping of human environments in numerical terms, is so widespread in contemporary societies that it has contaminated almost all spheres of human life. We explore the ...links between performance quantification and individuals' feelings of being treated in a dehumanized way, that is, metadehumanization. We present an integrative research that assessed the relationships between performance quantification, metadehumanization, and on two of metadehumanization's consequences, that is, stress and disidentification, in three contexts, that is, organizations, sport, and social networks. In addition, we test the moderating roles of two individual variables, that is, competitiveness and tender‐mindedness, in this model. In three samples (Ns = 204, 300, 297, for Samples A, B, and C, respectively), we show a mediation effect of metadehumanization on the links between performance quantification and stress and disidentification that holds despite of contextual variations. Unexpectedly, our two moderated mediation hypotheses did not hold or showed inconsistent effects across samples.
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BFBNIB, FZAB, GIS, IJS, KILJ, NLZOH, NUK, OILJ, SBCE, SBMB, UL, UM, UPUK
The process of leaving groups is ubiquitous. However, the motivations underlying people’s decision to exit their groups have been underexamined. Integrating uncertainty-identity theory with ...literature on disidentification, we conducted three studies ( N Total = 891) to investigate how different domains of uncertainty affect group identification and disidentification, and how these identification processes predict people’s exit intentions. In Studies 1a (religious congregations) and 1b (organizations), we measured different domains of uncertainty (self, social identity) before measuring group identification, disidentification, and exit intentions. Study 2 manipulated domains of uncertainty (self, social identity) and levels of uncertainty (high, low) before measuring the same outcome variables. Results showed stronger social identity uncertainty elicited stronger disidentification and weaker group identification. Results also showed that disidentification mediated the relationship between social identity uncertainty and exit intentions. Self-uncertainty did not relate to people’s exit intentions. The results contribute to the psychological literature on group exit intentions.
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This article offers a reading of Mary Wollstonecraft’s feminism from a philosophical perspective, resorting to concepts suggested by Jacques Rancière and Michel de Certeau. While various critics have ...focused their analyses on the agonistic dimension of Wollstonecraft’s feminism (Taylor, Halldenius), more attention is here devoted to the consequences of this positioning, in particular the disidentification preceding the process of political subjectivation (Rancière). That is why the emphasis is placed on the polemical discursive space created by Wollstonecraft through the publication of Vindication of the Rights of Men (1790) and its theorization in Vindication of the Rights of Woman (1792). It is this space which gives rise to Wollstonecraft’s specific brand of feminism : a “delinquent” (de Certeau) kind of feminism which makes it possible for women to transcend the limitations that constrained them at the time.
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