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  • Qu’ont à se dire l’économie... Qu’ont à se dire l’économie du travail et les relations industrielles ?
    Gunderson, Morley Relations industrielles (Québec, Québec), 10/2023, Volume: 78, Issue: 4
    Journal Article
    Peer reviewed

    Une meilleure pollinisation croisée entre l’économie du travail et les relations industrielles conduirait à des gains mutuels. Le présent article s’articule autour de critiques courantes de ...
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  • Consequences of customer lo... Consequences of customer loyalty to the loyalty program and to the company
    Evanschitzky, Heiner; Ramaseshan, B.; Woisetschläger, David M. ... Journal of the Academy of Marketing Science, 09/2012, Volume: 40, Issue: 5
    Journal Article
    Peer reviewed

    Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between ...
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3.
  • Justice, Loyalty and Cosmop... Justice, Loyalty and Cosmopolitan Politesse in Mauritius
    Eriksen, Thomas Hylland Journal of legal anthropology, 06/2018, Volume: 2, Issue: 1
    Journal Article
    Peer reviewed

    It is a privilege and a pleasure to have the opportunity to comment on this issue’s forum, which is yet another challenging and beautifully written piece on cosmopolitanism and anthropology from ...
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5.
  • Understanding loyalty progr... Understanding loyalty program effectiveness: managing target and bystander effects
    Steinhoff, Lena; Palmatier, Robert W. Journal of the Academy of Marketing Science, 01/2016, Volume: 44, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Loyalty programs are a ubiquitous marketing tactic, yet many of them perform poorly and the reasons for loyalty program failure remain unclear to both marketing managers and researchers. This article ...
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6.
  • Value co-creation and custo... Value co-creation and customer loyalty
    Cossío-Silva, Francisco-José; Revilla-Camacho, María-Ángeles; Vega-Vázquez, Manuela ... Journal of business research, 20/May , Volume: 69, Issue: 5
    Journal Article
    Peer reviewed

    This research examines value co-creation and its effect on loyalty toward the organization from both the attitudinal and behavioral viewpoint. To do so, this research uses the customer's perspective. ...
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7.
  • Antecedents of emotional at... Antecedents of emotional attachment to brands
    Grisaffe, Douglas B.; Nguyen, Hieu P. Journal of business research, 10/2011, Volume: 64, Issue: 10
    Journal Article
    Peer reviewed

    Marketers desire exclusive brand repurchase. This can occur when customers develop deep emotional “bonds” with brands, as elaborated in the emotional attachment to brands construct. To create ...
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8.
  • An emerging theory of loyal... An emerging theory of loyalty program dynamics
    Kim, Jisu J.; Steinhoff, Lena; Palmatier, Robert W. Journal of the Academy of Marketing Science, 01/2021, Volume: 49, Issue: 1
    Journal Article
    Peer reviewed

    As exemplary instruments of relationship marketing, loyalty programs are being implemented and studied at an unprecedented rate. Yet real-world efforts often fail—or at least do not live up to ...
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9.
  • THE INFLUENCE OF CREATIVE A... THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY
    Zikienė, Kristina; Kyguolienė, Asta; Kisieliauskas, Justinas Creativity studies, 05/2024, Volume: 17, Issue: 1
    Journal Article
    Peer reviewed
    Open access

    Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. ...
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10.
  • Loyalty programs, loyalty e... Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
    Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe Journal of retailing and consumer services, March 2023, 2023-03-00, 2023-03, Volume: 71, Issue: n° 103212
    Journal Article
    Peer reviewed

    Firms make large investments in loyalty programs (LPs) to build customer relationships with customer loyalty as one of their primary goals. Despite the popularity of LPs, their effectiveness is ...
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