The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. ...This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new technology era that emphasizes technology as the core enabler of the strategies related to the 6Ps of retailing (retail place and supply chain management, product, pricing, promotion, personnel, and presentation). In particular, the articles calls for retailers to carefully their review their competitive ecosystem as they adapt to the new technologies, raises some issues, and offers new directions for further research on how technology can be leveraged to design profitable retail strategies.
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CEKLJ, GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Using a multi-year qualitative study, I explain how employees at a fast-growing retail organization used creative resourcing—that is, the manipulation and recombination of objects in novel and useful ...ways to solve problems. I induce two core organizational processes (autonomous resourcing and directed resourcing) that explain how organizations foster ongoing creative activities in response to different perceived resource endowments. In doing so, I add clarity to a mixed literature that argues on the one hand that limited resources foster creativity, and on the other, that abundant resources foster creativity. Instead, I reorient the questions that scholars ask by shifting the conversation away from variance-explanation models and towards understanding organizational processes, specifically around how employees use resources in. dynamic ways and how managers enable them to do so. My study unpacks how the link between resources and creativity is rooted deeply in the actions of managers and employees embedded in organizations over time. In elaborating theory around these actions, I contribute to scholarly and practitioner understanding around how organizations foster creativity in a variety of resource environments.
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BFBNIB, IZUM, KILJ, NMLJ, NUK, PILJ, PNG, SAZU, UL, UM, UPUK
This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence ...to forge meaningful consumer-brand relationships which will result in enhanced engagement, brand loyalty, and willingness to pay. The paper discusses how creative merchandise offerings and innovative merchandising strategies contribute to the creation of a unique retail brand identity and facilitate communication of this identity to consumers. Based on interviews with retail practitioners, we formulate five ways in which retailers can establish and communicate their brand identity through creative merchandise offerings (by focusing on unique and original merchandise, leveraging local merchandise to reflect the area, making their merchandise akin to art, offering sustainable merchandise, and a high fashion product assortment). In addition, we focus on five innovative merchandising strategies which help the retailer connect the brand to the customer (creating themes, reflecting the brand story, being playful, signaling exclusivity, and virtual merchandising). We then discuss how retailers can utilize social and technological tools to amplify the retailer identity to consumers, thus increasing the likelihood that a consumer will view their identity congruent with the retail brand.
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CEKLJ, GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
Se propone poner a disposición de la comunidad científica el registro completo de mercancías y mercaderes del galeón de Manila de 1726, una información poco frecuente y de difícil localización. Con ...ella se pretende ayudar a explicar mejor el tipo, origen, volumen y valor de las mercancías que se intercambiaron en el comercio del océano Pacífico durante la Edad Moderna, pues se adelantan, además, algunas precisiones metodológicas que se creen necesarias para el análisis histórico de este tema.
Between Brexit, efforts to 'Make America great again', and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer ...choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on 'Made in' campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of 'Made in' can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times 'Made in' has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in 'Made in' campaigns - commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of 'Made in' from a marketing perspective. This is followed by country-specific discussions of 'Made in' with case studies including countries in Western Europe, the US, Japan, and the antipodes.
This book will be of significant interest to students and scholars of economic history, business history, and marketing.
Consumer product recognition involves utilizing computer vision (CV) and machine learning (ML) systems for identifying and recognizing numerous consumer goods in video or image frames. This ...technology determines applications in retail, e-commerce, security systems, and inventory management. The purpose is to automate the detection of certain products or objects in visual data, streamlining several procedures and improving efficacy. Deep Learning (DL), implementing structures such as convolutional neural networks (CNNs), automates the detection and classification of consumer products in images or video frames. Trained on diverse datasets, these techniques learn intricate features, benefiting retail and e-commerce by enhancing inventory management and improving the shopping experience through automated product detection. This study develops a honey badger algorithm with ensemble learning for consumer product identification and classification (HBAEL-CPIC) technique. The goal of the HBAEL-CPIC technique is to detect and classify various kinds of consumer products accurately. To accomplish this, the HBAEL-CPIC technique employs a non-local means (NLM) filter to eradicate the occurrence of the noise. Next, the HBAEL-CPIC technique follows the capsule network (CapsNet) model for the feature extractor process. Meanwhile, the hyperparameter tuning of the CapsNet approach has been carried out using the HBA. At last, the ensemble of three models namely extreme learning machine (ELM), descriptive back propagated: radial basis function (DBRF), and extreme gradient boosting (XGBoost) are used for classification. To highlight the improved detection solution of the HBAEL-CPIC technique, a series of experiments were performed. The comprehensive comparison study of the HBAEL-CPIC technique exhibited a superior accuracy value of 96.56% over other DL approaches.
PurposeThe purpose of this paper is to investigate the impact of buyer-seller interpersonal interactions on the purchase intention of buyers, incorporating swift guanxi as a ...mediator.Design/methodology/approachBased on survey data obtained from 336 Taobao Live users, PLS techniques were used to test hypotheses.FindingsSwift guanxi exists in buyer-seller interactions and matters, as it drives buyers' purchase intention in live stream shopping. Perceived expertise, perceived similarity and perceived likeability are found to be the three essential interpersonal interaction factors promoting the formation of swift guanxi. Perceived familiarity is also found to be significant but to a lesser extent. In addition, all these interpersonal interaction factors are found to significantly affect purchase intention through the mediation of swift guanxi.Originality/valueSwift guanxi has been less explored in live stream shopping. This study takes the lead in empirically examining the mediating role of swift guanxi in the relationship between interpersonal interaction factors and purchase intention and offers a description of key buyer-seller interpersonal interaction factors (perceived expertise, perceived similarity and perceived likeability), thereby helping to extend the swift guanxi literature in social commerce.
The phenomenon of populism is widespread in the 21st century. In this paper, we analyze the correlation between the World Bank’s six worldwide governance indicators and populism, which is proxied by ...the populist rhetoric of government representatives. The panel data includes 40 developing and developed countries and covers the period from 2000 to 2018. The results suggest that good governance may help to reduce populist rhetoric. However, we show that a certain threshold of governance quality must be met to mitigate populist rhetoric. Refugee immigration and one-party dominance, on the other hand, increase populist rhetoric. Despite frequent claims, we do not find robust evidence that merchandise trade or a high unemployment rate strengthens populism.
•We examine the impact of governance indicators on populism using various models to address endogeneity.•We find that effective governance reduces populist rhetoric.•Refugee immigration and one-party dominance, on the other hand, increase populist rhetoric.•We conclude that improved governance transparency and citizen participation can reduce the appeal of populism.
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GEOZS, IJS, IMTLJ, KILJ, KISLJ, NLZOH, NUK, OILJ, PNG, SAZU, SBCE, SBJE, UILJ, UL, UM, UPCLJ, UPUK, ZAGLJ, ZRSKP
In this sweeping study, Julie Hessler traces the invention and
evolution of socialist trade, the progressive constriction of
private trade, and the development of consumer habits from the 1917
...revolution to Stalin's death in 1953. The book places trade and
consumption in the context of debilitating economic crises.
Although Soviet leaders, and above all, Stalin, identified
socialism with the modernization of retailing and the elimination
of most private transactions, these goals conflicted with the
economic dynamics that produced shortages and with the government's
bureaucratic, repressive, and socially discriminatory political
culture. A Social History of Soviet Trade explores the
relationship of trade--official and unofficial--to the cyclical
pattern of crisis and normalization that resulted from these
tensions. It also provides a singularly detailed look at private
shops during the years of the New Economic Policy, and at the
remnants of private trade, mostly concentrated at the outdoor
bazaars, in subsequent years. Drawing on newly opened archives in
Moscow and several provinces, this richly documented work offers a
new perspective on the social, economic, and political history of
the formative decades of the USSR.
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